About the role
Discover your 100% YOU with MicroSourcing! Position: Performance Marketing Assistant (Shopify)
Work setup & shift: WFH, Day shift
Why join MicroSourcing? You'll Have Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role As a Performance Marketing Assistant (Shopify) , you will:
- Support the setup, implementation, and day-to-day management of paid advertising campaigns across Meta and Google Ads.
- Assist with campaigns across Facebook, Instagram, Google Search, Shopping, Performance Max, Display, and Retargeting.
- Support campaign tracking and measurement, including Meta Pixel, Conversions API, GA4, and UTM conventions.
- Monitor campaign budgets and pacing and identify opportunities for optimisation.
- Coordinate with designers and content creators on ad creative requirements and support structured creative testing.
- Prepare weekly and monthly paid media reports, highlighting campaign performance, key insights, and opportunities.
- Stay updated on platform changes, new ad formats, and paid media best practices.
- Support the broader marketing calendar and help coordinate cross-channel campaigns.
- Assist with email and SMS campaign scheduling and content coordination.
- Proofread and quality-check marketing copy, ad copy, and campaign assets before launch.
- Provide general marketing administration and support to ensure campaigns and marketing activities are delivered accurately and on time.
What You Need Non-negotiables
- Hands-on experience or strong knowledge of Meta Ads Manager and Google Ads.
- Strong Shopify experience.
- Understanding of paid media campaign setup, optimisation, budgets, and performance reporting.
- Familiarity with campaign tracking concepts, including pixels, GA4, conversions, and UTMs.
- Strong analytical skills with the ability to interpret campaign data and identify performance trends.
- Excellent attention to detail, particularly when reviewing campaign settings, tracking, copy, and creative assets.
- Strong written and verbal English communication skills.
- Highly organised with the ability to manage multiple campaigns, tasks, and deadlines.
Preferred Skills/expertise
- Experience supporting Facebook/Instagram Ads and Google Ads, including Search, Shopping, Performance Max, Display, or Retargeting campaigns.
- Familiarity with Meta Pixel, Conversions API, Google Analytics 4 (GA4), and UTM tracking.
- Experience preparing paid media performance reports.
- Exposure to email and SMS marketing platforms.
- Experience coordinating with creative, content, or marketing teams.
- Basic knowledge of creative testing and campaign optimisation.
- Proficiency in Excel or Google Sheets.
About MicroSourcing With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit MicroSourcing.
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