About This Role
This role focuses on planning, launching, managing, and optimizing Google Ads and Meta Ads campaigns to drive marketplace sales and revenue. It involves developing paid advertising strategies to increase qualified traffic, transactions, and revenue across various marketplace platforms. The ideal candidate will create and optimize campaigns with clear calls-to-action that direct potential customers to e-commerce platforms.
Responsibilities
- Manage and optimize campaign budgets to achieve targeted ROAS, CPA, and revenue goals
- Develop and test different audiences, creatives, ad copy, offers, CTAs, bidding strategies, and campaign structures to improve performance
- Conduct regular A/B testing to identify the most effective combinations of audiences, creatives, messaging, and offers
- Monitor campaign performance and identify opportunities to improve traffic quality, conversion rate, transactions, and revenue
- Identify underperforming campaigns and implement optimization strategies to improve results
- Develop and execute scaling strategies for profitable campaigns while maintaining healthy ROAS and acquisition costs
- Analyze advertising and customer behavior data to identify opportunities for revenue growth
- Collaborate with the Creative and E-Commerce/Marketplace teams to develop advertising content, promotions, and offers that support marketplace sales
- Prepare regular performance reports covering advertising spend, traffic, conversions, transactions, revenue, CPA, and ROAS
- Provide actionable insights and recommendations based on campaign performance and marketplace sales data
Requirements
- Minimum 2 years of experience in Performance Marketing, Digital Marketing, Paid Advertising, or a related field
- Hands-on experience managing Meta Ads and Google Ads
- Proven experience optimizing paid advertising campaigns based on performance data
- Strong understanding of ROAS, CPA, CTR, CPC, CPM, and Conversion Rate
- Strong analytical and data-driven mindset
- Able to conduct A/B testing and optimize campaigns independently
- Comfortable working with advertising dashboards, spreadsheets, and performance reports
Nice to have:
- Experience running campaigns that drive traffic and conversions to e-commerce or marketplace platforms
- Experience with e-commerce/marketplace platforms such as Shopee, TikTok Shop, Tokopedia, or Lazada
