PCP Endo Business Specialist

About This Role

The PCP/Endo Business Specialist is responsible for developing and implementing a plan for maximizing net sales of BIPI and co-promoted diabetes products, aligning with BIPI commercial leadership and guidelines. This role involves engaging with key targeted healthcare providers and community hospitals, with potential additional responsibilities in teaching hospitals, federal and military hospitals, managed health care facilities, group purchasing organizations, and integrated delivery networks.

Responsibilities

• Utilize product knowledge and selling skills to influence targeted health care professionals to support the use of BIPI promoted diabetes products
• Execute brand strategies to ensure company sales and marketing messages are delivered appropriately to customers
• Establish and maintain effective communication, cooperation, and coordination with co-promotion partners and BIPI employees
• Complete pre-call plans to meet key stakeholder needs
• Build discussion around customer needs and opportunities
• Foster customer network development and communication
• Conduct accurate and timely follow-up discussions with customers
• Foster ongoing trust with customers as relationships develop
• Use appropriate BIPI Sales Training techniques to facilitate the customer decision-making process
• Coordinate the engagement of healthcare providers through a range of personal and non-personal channels, according to customer preferences
• Identify top plans for customers
• Engage customers in comprehensive discussions on the payer environment, co-pays, and formulary access
• Work with Managed Care Area Managers to generate and sustain support for products on MCO formularies
• Develop and influence an extended team to pull-through MCO decisions
• Deliver on "continuation of care" model, including discharge protocol, treatment algorithms, and disease management
• Analyze qualitative and quantitative territory information to optimize territory business plan and customer calls
• Monitor local market conditions for changes that impact business
• Develop plans to optimize allocation of key resources, including samples, co-pay cards, funds for speaker programs, and funds for in-office meals
• Adjust implementation plans on a regular basis (speaker management, advocate development, etc.)
• Leverage opportunities that meet both territory and brand tactics
• Utilize supporting analysis tools to plan activity, report and monitor resource utilization, and maintain account and customer records
• Complete all administrative responsibilities as directed by management
• Successfully complete all Sales Training requirements