Partnerships Manager

About This Role

Planning and running marketing campaigns that bring new customers to the company's online store is the core of this role, which involves building and growing national partnerships for a fast-growing UK leisure and entertainment operator. The business has ambitious growth plans, and partnerships are a key part of how it will achieve them. This role suits a commercially-minded individual with a strong personality who enjoys building relationships and negotiating deals.

Responsibilities

• Develop and manage national corporate, consumer, affiliate, and commercial partnerships and sponsorships that drive new revenue and reach across every brand in the portfolio
• Work closely with brand, propositions, and the wider marketing team, as well as Sales and Venue GMs, in addition to the partners themselves
• Identify, negotiate, and secure new national corporate, commercial, and sponsorship partnerships, from the first conversation through to signed terms
• Build relationships with experience-gifting and days-out platforms, as well as with affiliate and corporate partners, to drive volume, awareness, and market share
• Negotiate commercial terms, including pricing, commission, revenue share, exclusivity, and contract length, and build a compelling business case for every partnership
• Manage existing national partners, ensuring contract commitments and revenue targets are met, and spot opportunities to do more together
• Work with venues to activate partner benefits locally, and with the marketing, PR, and content teams to announce and promote partnerships, keeping everything on-brand
• Track and report partnership revenue and pipeline against target
• Spend time at venues to understand the offerings and how partnerships impact guests

Requirements

• Experience in partnerships, corporate sales, sponsorship, or business development
• Proven track record of negotiating and closing commercial agreements, including agreeing commercial terms
• Experience managing relationships with corporate or national accounts
• Strong commercial instincts and the ability to build a compelling partnership business case
• Organization to manage multiple partner relationships and keep pipeline reporting accurate
• Good Excel skills and excellent communication skills
• Willingness to travel regularly to venues across the portfolio

Nice to have:

• Sponsorship or licensing experience
• Existing network of corporate, affiliate, or leisure-sector contacts
• Background in sport, hospitality, or leisure

Important Details

• Schedule: ad hoc working from home at Manager’s discretion

About the Company