This role focuses on transforming sponsorships into impactful, mutually valuable platforms for the cycling community. The Partnerships Manager will manage and develop a portfolio of strategic partners, acting as a business partner to translate marketing objectives into compelling stories and integrated programs.
Responsibilities
Take ownership of a portfolio of strategic partners and serve as their primary day-to-day contact
Build trusted relationships across partner organizations, from operational contacts to senior decision-makers
Develop a deep understanding of partner businesses, brands, audiences, and marketing objectives
Translate contractual rights into meaningful partnership programs
Identify opportunities for additional value, upselling, retention, and renewal
Develop integrated activation plans across content, digital, social media, experiences, hospitality, events, athlete access, and brand campaigns
Connect partner objectives with key moments across the cycling calendar and the wider Red Bull Pro Cycling ecosystem
Define clear objectives and KPIs for partnership activities with partners and internal stakeholders
Use data, insights, and learnings to evaluate performance, improve activations, and create meaningful partnership reviews and reports
Develop case studies and identify best practices to strengthen the wider partnership portfolio
Lead partnership projects from briefing and planning through execution and post-project evaluation
Coordinate delivery and create transparency around partner activities, working closely with Marketing, Content, Social Media, Communications, Events, Hospitality, Sports, Operations, and global Red Bull entities
Act as the internal voice of partners while protecting the strategic priorities of Red Bull Pro Cycling
Support the Head of Partnerships and the wider Commercial Team in evolving the partnership strategy, proposition, and ways of working
Contribute market intelligence
Collaborate with Partnership Sales on new-business opportunities
Manage agreed activation budgets
Identify opportunities for partners to collaborate within a powerful and progressive brand network around the team
Represent Red Bull Pro Cycling at partner meetings, races, events, and industry occasions internationally
Contribute ideas, share best practices, and help build an ambitious, collaborative, and high-performing team
Requirements
Minimum 3 years of relevant experience in partnerships, sports marketing, brand marketing, or international account management
Fluent in English and German; additional languages are an advantage
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Proven experience managing major brands or complex partnership accounts
Strong understanding of integrated marketing, including content, digital, social media, experiential marketing, and brand activation
Strong commercial awareness and an understanding of partnership rights, value creation, and return on investment
Experience defining KPIs and using data and insights to evaluate partnership performance
Excellent stakeholder management skills and confidence working with senior internal and external decision-makers
A proactive, solution-oriented, and entrepreneurial mindset
Excellent project management capabilities, with a high level of autonomy
Demonstrated ability to champion ideas, influence stakeholders, and remain resilient when constructively challenged
Benefits
Attractive compensation package based on market-oriented salaries
About the Company
At Red Bull Pro Cycling, the company challenges conventions, pushes the boundaries of professional cycling, and grows the sport beyond its traditional audiences.
