About This Role
This role involves developing and executing strategic partnerships to enhance brand visibility and drive business for the company's restaurant concepts. It suits a professional with experience in strategic partnerships, business development, or channel management within the F&B, hospitality, or events sectors.
Responsibilities
- Partner directly with property management marketing teams and precinct operators to align restaurant brands with broader lifestyle leasing, placemaking, and community campaigns
- Leverage landlord marketing channels (digital newsletters, social media channels) to enhance marketing exposure for concepts
- Build, nurture, and leverage a robust network of external event planners, wedding coordinators, DMCs (Destination Management Companies), and corporate concierges to regularly channel corporate functions and weddings to restaurants
- Design and manage structured preferred-partner tier programs, commission structures, and co-selling initiatives with prominent event agencies
- Co-host showcases, tasting sessions, and familiarisation trips for key planning partners to keep venues top-of-mind
- Identify, pitch, and execute co-branded collaborations with other forward-thinking F&B brands
- Partner with non-competing lifestyle brands (e.g., wellness, retail) for joint promotional campaigns and perks
Requirements
- Minimum 4 to 6 years of experience in strategic partnerships, business development, mall leasing marketing, or channel management within the F&B, hospitality, retail real estate, or events sector
- Existing, active relationships with local commercial landlords/property managers, key event planners, wedding stylists, or prominent F&B operators are a strong advantage
- Exceptional interpersonal and networking skills with a natural ability to pitch, negotiate, and nurture win-win B2B relationships
- Capable of conceptualizing out-of-the-box brand collaborations and precinct-level marketing activations that generate buzz and drive foot traffic
- Outstanding written and verbal communication skills in English, with polished presentation and stakeholder-management abilities
