About This Role
This role is about building and managing relationships with various external partners to drive growth for a company focused on car diagnostic and customization tools. It suits a candidate with experience in affiliate or influencer marketing who can identify, recruit, and manage partnerships, as well as plan and execute campaigns.
Responsibilities
- Identify, recruit, onboard, and manage relationships with affiliates, influencers, content creators, publishers, and brand ambassadors
- Plan and execute partnership campaigns, including affiliate promotions, influencer activations, referral campaigns, product launches, and seasonal initiatives
- Negotiate partnership terms, including fees, commissions, deliverables, timelines, usage rights, and performance incentives
- Develop campaign briefs outlining objectives, key messages, content requirements, brand guidelines, and tracking instructions
- Manage affiliate links, promo codes, tracking setup, and campaign assets
- Monitor and analyse campaign and partner performance across traffic, conversions, revenue, CPA, ROAS, and engagement, identifying opportunities to optimise and scale successful partnerships
- Collaborate with internal marketing, content, and social media teams to align partnership activities with broader marketing goals
- Ensure compliance with brand guidelines, legal requirements, and advertising disclosure rules
- Prepare performance reports highlighting results, insights, and recommendations
- Monitor industry trends, competitor activity, and best practices to identify new partnership opportunities
Requirements
- 2–3 years of experience in affiliate marketing, influencer marketing, partnerships, or a related field
- Proven experience managing affiliate, influencer, ambassador, or referral programs and campaigns
- Strong understanding of affiliate and influencer marketing mechanics, including tracking links, promo codes, UTM parameters, attribution windows, commission models, and performance reporting
- Ability to assess partner quality based on audience fit, engagement, traffic quality, content quality, previous results, and brand alignment
- Experience negotiating partnership terms, influencer fees, commissions, deliverables, and timelines
- Strong analytical skills, with the ability to interpret campaign data, identify opportunities, and translate insights into actionable recommendations
- Strong project management skills, with the ability to manage multiple partners, campaigns, and deadlines simultaneously
- Commercial mindset, with an understanding of how partnerships drive customer acquisition, revenue growth, and profitability
- Proactive, curious, and comfortable testing new approaches to grow partnership performance
