About This Role
This Partner Business Manager (PBM) role focuses on managing relationships with Tier-2 resellers, staying updated on market insights, and driving business growth through data-driven insights. The PBM will ensure strong strategic relationships, achieve business objectives, and promote HP offerings, specifically driving growth through the Amplify program and GBU initiatives.
Responsibilities
- Coordinate peer-to-peer engagement between partner teams and HP end-user sales organizations to expand the customer funnel, accelerate pipeline growth, and drive revenue growth through partner-led selling motions
- Represent HP at partner-led events and sales engagements, educating, inspiring, and enabling partner sellers to effectively articulate and champion HP’s Future of Work strategy
- Manage relationships with assigned Commercial Tier-2 resellers
- Stay updated with market and industry insights, expertly align HP business objectives with partner capabilities, identify market trends, and turn them into actionable business opportunities
- Consult partners on growth and transformation strategies, collaborate with partner and HP sales teams, generate data-driven insights, and create joint business plans to promote sales growth
- Enable and develop partners' understanding of actions they need to grow their business in strategic alignment with HP
- Lead the orchestration of HP’s ecosystem as the "point-guard"—driving strategic relationships, engaging in partners' co-selling efforts, resolving challenges, shifting partners to contractual selling, and ensuring quota achievement by engaging in transactional and relationship selling
- Promote HP offerings, leveraging a deep understanding of the HP portfolio
- Drive Amplify program and GBU initiatives
- Engage with country PBMs to communicate account goals, plans, key themes, share business analysis, and aggregate Joint Business Plans from their inputs
- Travel consistently to meet partners
Requirements
- Minimum of 5 years of experience in channel distribution management or a similar role
- Proven track record of managing strategic relationships and driving business growth
- Experience in inventory management, order processing, reseller engagement, and logistics
- Strong understanding of market trends and ability to turn insights into business opportunities
- Knowledge and skills in leveraging in-depth partner knowledge to develop and execute growth-focused sales strategies
- Skilled in leveraging performance metrics to assess partner effectiveness and guide business development strategies
- Leadership-level communication expertise to deliver tailored value proposition and gain trust
- Customer-focused thinking and strong relationship-building skills
