About This Role
Promoting programs, facilities, events, and initiatives within the Parks and Recreation Department is the core of this Marketing Specialist role. The position focuses on increasing community engagement, driving participation, and enhancing the overall brand and visibility of the department across all platforms.
Responsibilities
- Manage and grow the department's social media platforms (Facebook, Instagram, etc.)
- Create and schedule engaging content (photos, videos, graphics, reels)
- Capture on-site content at events, parks, and facilities
- Respond to comments, messages, and community engagement
- Develop and execute marketing campaigns for programs, leagues, tournaments, and events
- Design promotional materials (flyers, brochures, digital ads, signage)
- Maintain consistent branding across all communications
- Promote seasonal offerings (summer camps, leagues, special events)
- Update and maintain the Parks and Recreation website
- Ensure program listings, events, and registrations are accurate and up-to-date
- Assist with SEO and online visibility improvements
- Assist with planning and promoting department events and festivals
- Coordinate marketing timelines leading up to events
- Provide on-site support for major events (content capture, signage, promotion)
- Build relationships with local businesses, sponsors, and community partners
- Help promote partnerships, sponsorship opportunities, and initiatives
- Support public communication efforts and community outreach
- Track performance of marketing campaigns and social media engagement
- Provide monthly reports on growth, reach, and program participation trends
- Use data to improve future campaigns and strategies
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Relevant marketing experience may be substituted for the required education.
- Experience in social media management and content creation
- Proficiency in design tools (Canva, Adobe Suite, etc.) and Microsoft Office products
- Strong written and verbal communication skills
- Ability to work evenings and weekends as needed for events
- Passion for community engagement, recreation, and public service
- Valid driver's license and ability to reliably commute to City facilities
- Knowledge of marketing principles, branding, and public communication strategies
- Knowledge of social media platforms and content trends
- Knowledge of digital design tools (e.g., Canva, Adobe Suite)
