Paid Social Media Supervisor (Healthcare)

About This Role

This supervisor role in paid media involves owning the performance, strategy, and growth of major multi-channel paid media accounts, with a focus on healthcare clients. It suits a subject-matter expert who can lead day-to-day execution, optimization, and reporting, guide an internal team, and confidently present recommendations to clients backed by data.

Responsibilities

• Manage and strategically oversee designated paid media accounts end-to-end
• Meet pacing and KPI requirements for held accounts, working to improve performance expectations
• Own all paid media strategy, project ideation, road-mapping, and testing, leading the team with confidence and direction
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks and developing their strategic and technical skillsets
• Work with Account Managers and the Media Director to identify client goals, priorities, and efficiency requirements, improving Paid Media's contribution to business success
• Actively work to increase billing and channel support for existing media accounts and propose opportunities to expand media coverage for new accounts
• Continually learn new strategies, test new platforms, and expand paid media offerings
• Function as the primary point of contact both internally and externally for all 'owned' accounts, responsible for pacing and performance
• Generate reporting, write insights, and communicate with the client for designated accounts
• Maintain held accounts, including optimizations, structural updates, bidding methodologies, conversion types, and copy revisions
• Own Paid Media strategy for assigned accounts, working with the Media Director as needed
• Ideate strategically on all accounts, designing and adjusting campaign strategies to meet each client's business goals and internal objectives
• Design and deploy tests in accounts on a monthly and quarterly cadence (structural, targeting, creative and messaging, conversion, etc.)
• Continually test, verify, and improve full-funnel structures

Requirements

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks for clients across multiple media channels
• Experience in campaign management and strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus)
• Experience with full funnel strategy, video, lead generation
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus)