Paid Social Media Manager

About This Role

This role involves managing all paid social campaigns from start to finish across various platforms for a client in the education sector. It requires both creative thinking and strong analytical skills, with a focus on handling large budgets and supporting company growth.

Responsibilities

• Own strategy and execution across multiple platforms
• Build, optimize, and scale campaigns with advanced targeting and testing
• Manage budgets, pacing, and performance tied to acquisition goals
• Work with creative teams on briefs, feedback, and ongoing asset updates
• Understand how visuals, messaging, and formats impact results
• Maintain a consistent creative testing and refresh schedule
• Monitor daily performance using GA4, Tableau, and internal dashboards
• Run A/B and multivariate tests
• Present insights and recommendations to leadership
• Partner with content, brand, analytics, and marketing teams
• Support paid search and display as needed

Requirements

• 5+ years hands-on paid social experience
• Strong Meta Ads expertise
• Experience with TikTok, Pinterest, Reddit, YouTube
• Ability to manage over $50,000 monthly budgets
• Strong analytical skills (GA4, Excel, reporting tools)
• Experience with A/B testing and optimizing creative and targeting
• Ability to work cross-functionally and communicate clearly
• Interest in travel and mission-driven work
• Strong communicator
• Collaborative, personable, and team-oriented
• Brings energy, curiosity, and ownership
• Comfortable in a fast-paced, high-expectation environment

Important Details

• Schedule: 2 days per week on-site (Tuesday and Thursday)
• Platforms: Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, and emerging platforms

About the Company

Our client is in the education space.