About This Role
This new role within the Performance Marketing team is responsible for leading the company's PPC and Paid Social strategy across the UK, US, Europe, and the Middle East. The role suits a candidate with strong experience in paid media, including managing both agency partners and in-house teams, with Affiliate Marketing experience being a strong advantage.
Responsibilities
- Own all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest), including targeting, budget optimisation, creative execution, and overall performance to meet channel targets
- Oversee and manage PPC (Paid Search), Affiliate, and Display activity, ensuring alignment with wider Paid Social strategy and overall performance goals
- Constantly analyse campaign, ad set, and creative performance to extract key insights, inform optimisations, and provide clear recommendations
- Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU & ME
- Produce daily, weekly, and monthly performance reports, communicating key highlights, learnings, and strategic recommendations to the wider team and senior stakeholders
- Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns
- Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
- Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach
Requirements
experience in a Paid Media role, with strong hands-on knowledge of both PPC and Paid Social
- Strong platform knowledge across Google Ads, Microsoft Advertising, Meta, TikTok, Snapchat, and Pinterest
- Proven experience owning multi-channel campaigns from planning and set-up through to optimisation, reporting, and scaling
- Experience managing paid media activity across multiple international markets, ideally including the UK, US, Europe, and Middle East
- Proven experience managing specialist agency partners alongside developing and collaborating with an in-house team
- Excellent communication, stakeholder management, and collaboration skills
Nice to have:
- Experience with Affiliate Marketing platforms and programmes
Benefits
- 25+ Days Holiday: Start with 25 days and earn an extra day for every year of service, up to 5 additional days
- Extra Holidays: Option to buy up to 5 additional days
- Sabbatical Leave: Take up to 3 months off after 4 years of service
