Paid Media Manager

About This Role

Planning and running marketing campaigns that bring new customers to the company's online store is the core of this role, acting as the operational engine for campaign execution, optimization, and structural excellence across social and display platforms. This position suits a disciplined, highly organized professional with a strong command of media platforms and audience segmentation.

Responsibilities

• Execute the setup and launch of campaigns across Meta, Google Ads (specifically Display), and other social platforms (e.g., TikTok, LinkedIn, X), including configuring audience targeting, uploading creatives, and ensuring brand safety parameters are met
• Lead the daily monitoring of media spend across multiple platforms and campaigns to ensure adherence to monthly and quarterly budgets
• Manage the day-to-day mechanics of the accounts, including placement performance reviews, bid management, and implementing optimization changes to scale campaigns efficiently
• Conduct rigorous quality assurance checks on live ads to ensure landing pages are functional and creative specs are correct before and during launch

Requirements

• 2+ years of digital trafficking experience, with proven hands-on experience managing, trafficking, and executing campaigns primarily on Meta and Google Ads (Display network), along with other social media platforms
• Strong, daily hands-on knowledge of Meta Ads Manager and Google Ads is mandatory, with a deep understanding of digital media buying fundamentals
• Mastery of Excel (Pivot Tables, VLookups, large data sets) for pacing, forecasting, and data organization
• Demonstrated ability to manage multiple workstreams, identify errors in creative configurations prior to launch, and meet deadlines autonomously

Nice to have:

• Prior exposure to Programmatic buying platforms (Google DV360 or other DSPs like The Trade Desk) and Ad Servers (like Campaign Manager 360 / CM360)
• Active certifications in Meta Blueprint or Google Ads (Display)

Important Details

• Work format: hybrid, with teams in the office an average of four days a week

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.