Paid Media Manager

About This Role

This role is for a strategic, data-driven Paid Media Manager to lead paid advertising for a diverse portfolio of clients. The manager will handle both strategy and execution across various paid media platforms, focusing on driving measurable results and collaborating with the wider team to deliver commercially effective campaigns.

Responsibilities

• Own paid media strategy and delivery across a portfolio of client accounts, typically 10-15
• Plan, build, manage and optimize campaigns across Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn and other relevant paid media platforms
• Manage a mix of campaign types, including search, paid social, display, remarketing, lead generation, Performance Max, shopping and ecommerce campaigns
• Oversee Google Merchant Center, product feeds and shopping campaign performance, ensuring feeds are accurate, optimized and aligned with campaign objectives
• Identify and implement feed optimization opportunities, including product titles, descriptions, categories, custom labels, pricing, availability, product imagery and promotional messaging
• Work with internal teams, clients and external partners where needed to resolve feed issues, product disapprovals, tracking errors and product visibility challenges
• Manage budgets, monitor performance, and continuously test and refine campaigns to improve results, efficiency and scalability
• Produce accurate, insight-led reporting, contributing to multi-channel reports with clear context, recommendations and next steps
• Join strategy and key reporting calls, confidently presenting paid media performance and acting as a trusted voice in client conversations
• Work closely with SEO, PR, email, web and creative teams to ensure paid media activity aligns with wider marketing strategies
• Brief creative requirements clearly, using performance data to guide messaging, formats, hooks and asset testing
• Maintain strong organization across accounts, ensuring naming conventions, tracking, account structure and documentation are consistent and clear
• Proactively communicate progress, challenges, and opportunities, keeping both internal teams and clients informed
• Support new business activity where required, including audits, forecasting, recommendations and paid media strategy input

Requirements

• 5+ years’ experience managing paid media campaigns, ideally within an agency environment
• Strong hands-on experience across Google Ads and Meta Ads
• Experience managing campaigns across additional platforms such as Microsoft Ads, TikTok Ads and LinkedIn Ads
• Strong understanding of campaign types including search, paid social, display, remarketing, lead generation, Performance Max and shopping
• Experience with Google Merchant Center, product feeds and shopping feed optimization