Paid Media Manager

About This Role

Planning and running marketing campaigns that bring new customers to the company's online store is the core of this role. This is an on-site position in Atlanta, GA, with relocation assistance available for qualified applicants. This is a hands-on operational leadership role, managing a growing team of paid media specialists and hundreds of client accounts across various platforms.

Responsibilities

• Manage and optimize backend campaign execution across Meta, Instagram, Facebook, YouTube, LinkedIn, NextDoor, Reddit, TikTok, Google, and Trade Desk (streaming/OTT)
• Lead an offshore team of paid media specialists, overseeing implementation of campaign changes and auditing of client campaigns for accuracy and performance
• Serve as the strategic bridge between Client Success and Marketing, sharing knowledge with clients and team members to strengthen campaign performance, without owning overall media-mix strategy (that stays with the Client Success team)
• Own error rate, spend, and impression performance across the book of business, holding the team to a very low margin for error
• Manage multiple projects simultaneously across a large volume of accounts, prioritizing and triaging as needed in a fast-moving environment
• Coach and grow team members, having direct, honest conversations that diagnose root causes rather than surface-level fixes
• Evolve your own workflow and your team's from primarily individual contributor work toward a majority people management focus as the team scales
• Leverage agentic AI tooling to expand team capacity and improve campaign accuracy and speed
• Partner with Client Success and Marketing to continually raise the bar on campaign quality and team knowledge

Requirements

• Proven experience managing paid campaigns across Google Ads and Google Analytics - you can speak fluently to platform mechanics, not just outcomes
• Experience managing multiple accounts or projects concurrently at real volume (100+ accounts) in an agency, ad ops, or in-house media buying environment
• Prior management experience - you've led a team before and can point to how you've developed people
• Proven, results-driven track record, with real data and examples to back it up, not just a description of responsibilities
• Exceptionally high organizational skills and attention to detail. This role lives and dies on precision at scale
• Ability to strategize how a role and team should be structured as the function grows
• Comfortable working within constraints or imperfect conditions, adapting quickly as priorities shift
• Direct communicator who can hold difficult conversations with clients and team members and take in a significant amount of feedback
• Thrives in a fast-paced environment and moves quickly without sacrificing accuracy