Paid Media Manager

About This Role

Planning and running digital advertising campaigns to achieve client goals is the core of this role, which focuses on the media and agency sector. The Paid Media Manager will be responsible for developing and implementing paid media strategies that align with business objectives.

Responsibilities

• Plan, execute and optimise paid media campaigns across various platforms
• Analyse campaign performance and provide actionable insights to improve results
• Collaborate with creative and content teams to develop effective ad strategies
• Manage budgets and ensure campaigns achieve maximum ROI
• Conduct keyword research and audience targeting for campaigns
• Stay up to date with digital advertising trends and platform updates
• Provide regular performance reports to clients and internal stakeholders
• Identify growth opportunities and recommend strategies for scaling campaigns

Requirements

• Experience managing and optimising paid media campaigns and strategy
• A strong understanding of digital advertising platforms and tools
• Proficiency in analysing data and reporting on campaign performance
• Knowledge of audience targeting and keyword research techniques
• Excellent communication and collaboration skills
• A results-driven mindset with a focus on achieving business goals

Benefits

• Permanent position within the media and agency industry
• Flexible working arrangement with a 3/2 work-from-home split

About the Company

A marketing agency based in Leeds.