Paid Media Manager

About This Role

Planning and running paid media strategies for clients is the core of this role, which also involves building strong client relationships and managing project timelines. The position suits a driven Paid Media professional with at least three years of agency experience who is eager to advance their media strategy and client ownership skills.

Responsibilities

• Responsible for the strategy development, innovation, and tactical execution and performance of a portfolio of 3-5 small-but-impactful Paid Media client accounts
• Plan, implement, and audit paid media campaigns and strategies that align with client KPIs, marketing, and business goals
• Successfully plan and execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Serve as the lead point of contact for all things Paid Media for your owned clients
• Lead biweekly and ad hoc client calls to build and maintain strong client relationships
• Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Accept feedback and coaching from the Associate Director of Media to ensure clients receive a best-in-class experience and top-notch performance

Requirements

• Minimum of 3+ years of paid media agency experience (ideal candidate has 3-5 years of experience)
• Previous performance agency experience is a must-have
• Experience managing both Paid Search and Social campaigns (main platforms are Google and Meta; secondary platforms are LinkedIn and TikTok)
• Comfortable building rapport, establishing expertise/credibility, and serving as the face of the Paid Media engagement with assigned clients
• Ability to build and execute winning Paid Media strategies across multiple industries
• Ability to tie Media wins to a measurable impact on clients’ business and revenue
• Prior experience taking full ownership of client(s) in a similar vein
• Relentlessly curious, eager to learn, and willing to make mistakes in the name of progress and growth