This role is for an experienced, analytical, and results-oriented Paid Ads Manager who can independently plan, execute, manage, optimize, and scale paid advertising campaigns across multiple platforms. The candidate will manage the complete performance marketing lifecycle, from understanding client business objectives and developing media plans to campaign setup, audience targeting, budget allocation, conversion tracking, optimization, reporting, and performance improvement.
Responsibilities
Develop comprehensive paid advertising strategies aligned with client objectives, target audiences, and business goals
Prepare media plans, advertising budgets, channel allocations, campaign structures, and performance forecasts
Identify the most suitable advertising platforms based on campaign objectives, audience behaviour, and industry requirements
Develop strategies for lead generation, e-commerce sales, website traffic, brand awareness, app promotion, and customer acquisition
Establish campaign KPIs such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate, and customer acquisition cost (CAC)
Monitor campaign performance regularly and implement data-driven optimization strategies
Identify underperforming keywords, audiences, ad sets, placements, creatives, and landing pages
Conduct structured experiments to improve campaign efficiency and conversion performance
Optimize budgets, bidding strategies, audience segmentation, and creative combinations
Scale successful campaigns while maintaining target CPL, CPA, ROAS, or other agreed KPIs
Diagnose performance fluctuations and recommend corrective measures
Identify opportunities to reduce wasted spend and improve advertising account efficiency
Maintain a systematic testing and optimization process across client accounts
Evaluate landing pages for relevance, user experience, messaging consistency, and conversion potential
Collaborate with design, content, and web development teams to improve landing page performance
Recommend improvements to headlines, forms, calls to action, page structure, loading speed, and mobile experience
Analyze conversion funnels and identify drop-off points
Support landing page A/B testing and conversion rate optimization initiatives
Ensure consistency between advertisements, landing pages, and the client's actual offerings
Manage advertising budgets responsibly across multiple platforms and client accounts
Allocate budgets according to campaign performance, business priorities, and growth opportunities
Monitor daily and monthly spending to avoid overspending and budget wastage
Maintain accurate campaign budget forecasts and expenditure reports
Communicate budget requirements, scaling opportunities, and performance risks proactively
Ensure campaign spending aligns with client approvals and agreed commercial objectives
Prepare daily, weekly, and monthly campaign performance reports
Present key metrics, performance trends, campaign insights, and optimization recommendations
Explain campaign performance, challenges, and corrective actions clearly to clients and internal stakeholders
Track campaign KPIs against agreed targets and identify gaps
Coordinate with account managers and client servicing teams for updates and approvals
Maintain documentation of campaign structures, budgets, experiments, and optimization activities
Provide actionable recommendations rather than merely reporting numerical results
Coordinate with graphic designers, copywriters, video editors, SEO specialists, social media managers, and web developers
Provide clear creative briefs based on audience insights, campaign objectives, and performance data
Ensure advertising creatives and landing pages are aligned with campaign requirements
Manage multiple client accounts and campaigns simultaneously
Take complete ownership of assigned accounts, from strategy and setup to optimization and reporting
Ensure timely completion of assigned tasks and maintain high standards of execution
Identify and communicate issues proactively instead of waiting for instructions
Requirements
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field
Minimum 4 years of hands-on experience in paid advertising or performance marketing preferred
Strong practical expertise in Google Ads and Meta Ads
Working experience in LinkedIn Ads and B2B lead generation
Knowledge of Google Shopping, Performance Max, YouTube Ads, and e-commerce advertising
Experience managing multiple campaigns, advertising accounts, and budgets
Strong understanding of keyword research, audience targeting, bidding strategies, remarketing, and campaign optimization
Practical knowledge of GA4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel
Ability to analyze advertising data and make performance-driven decisions
Understanding of CPL, CPA, CTR, CPC, CPM, ROAS, CAC, and conversion rate
Experience with lead generation funnels, landing pages, and conversion rate optimization
Strong analytical thinking, problem-solving, communication, and reporting skills
Ability to work independently, manage competing priorities, and meet deadlines
Reliably commute or planning to relocate to Pune, Maharashtra before starting work (Required)
4 years of experience with Google Ad Manager (Preferred)
4 years of experience with Facebook Advertising (Preferred)
4 years of experience with Twitter Ads (Preferred)
Nice to have:
Experience with e-commerce platforms such as Shopify or WooCommerce
Familiarity with CRM systems and offline conversion tracking
Experience with B2B marketing, real estate lead generation, or high-ticket services
Knowledge of Microsoft Advertising or other relevant advertising platforms
Familiarity with Looker Studio and performance reporting dashboards
Google Ads and Meta Blueprint certifications
Experience working in a digital marketing agency and managing multiple clients across industries
Benefits
Life insurance
Paid sick time
Paid time off
Provident Fund
Important Details
Working Days: Monday to Saturday
Working Hours: 9:30 AM to 6:30 PM
Application Process
Share your updated resume along with details of your paid advertising experience, platforms managed, approximate advertising budgets handled, industries served, and measurable campaign results
Candidates with relevant case studies demonstrating improvements in CPL, ROAS, conversion rates, lead quality, or customer acquisition performance will be preferred
About the Company
Osumare Marketing Solutions Pvt. Ltd. is a full-service branding and digital marketing agency specializing in performance marketing, SEO, social media management, branding, website development, creative strategy, and digital growth solutions. They manage digital marketing campaigns for clients across multiple industries, helping businesses generate qualified leads, acquire customers, increase sales, and achieve measurable growth through data-driven marketing strategies.
OSUMARE – Our name itself represents a 'Rainbow' that stands for vibrant ideas popping out of the human brain! Osumare Marketing Solutions (OMS) is a core marketing company dedicated in addressing your marketing needs so that you can optimize your marketing goals and attain maximum profit.
