About This Role
Managing paid media strategy and hands-on activation across programmatic display, paid search/SEM, and other digital channels is the core of this role. This position involves translating business and campaign objectives into audience, channel, budget, and measurement plans, as well as managing agency and media-partner performance. The manager will activate and optimize campaigns in StackAdapt and paid search platforms, and help assess and build the capabilities needed to bring more media work in-house.
Responsibilities
- Develop paid media strategies, channel plans, and testing roadmaps aligned with campaign and business objectives
- Translate audience insights, market opportunities, and campaign goals into targeting, retargeting, placement, and budget recommendations
- Set up, traffic, monitor, and optimize programmatic campaigns in StackAdapt
- Plan, manage, and optimize paid search/SEM campaigns in Google Ads or comparable platforms
- Manage paid display, trade publication, and other media-partner placements as assigned
- Allocate budgets, monitor spend pacing, and adjust investment based on performance and priorities
- Manage media agencies and partners, including evaluating strategy, plans, execution, results, and recommendations
- Establish campaign KPIs, measurement plans, testing approaches, and reporting cadences
- Coordinate campaign tagging, tracking, and analytics requirements with marketing, web, and technical partners
- Analyze campaign and channel performance; identify insights and implement optimization recommendations
- Assess current agency-managed work and recommend which capabilities, processes, and execution should be brought in-house
- Document processes, platform practices, and training to support internal capability development and continuity
- Influence cross-functional stakeholders and communicate concise performance updates, risks, and recommendations
- Use AI tools appropriately to improve planning, analysis, optimization, and reporting while maintaining professional judgment and review
Requirements
- Bachelor’s degree in Marketing, Business, Advertising, Analytics, or a related field, or equivalent training and experience
- Five or more years of paid media strategy and execution experience across programmatic display, paid search/SEM, or related digital channels
- Demonstrated experience managing media agencies, significant campaign budgets, and concurrent cross-functional initiatives
- Strong analytical, project management, communication, and stakeholder-influence skills
- Hands-on experience developing and managing paid media strategies across programmatic display, paid search/SEM, and other digital channels
- Proficiency setting up, trafficking, monitoring, and optimizing campaigns in StackAdapt
