About This Role
This role will support the continued growth of the company's digital marketing program, focusing on developing, optimizing, and executing paid media initiatives. The position suits someone with a strong foundation in Google Ads who is eager to expand their expertise across paid social, programmatic, and other digital advertising channels, enjoying data analysis, problem-solving, and cross-team collaboration.
Responsibilities
- Collaborate with the Director of Marketing to support paid media strategies across Google Ads and other digital advertising channels
- Analyze campaign performance and identify opportunities to improve lead generation, conversion rates, and overall marketing efficiency
- Support the planning and execution of campaign testing and optimization initiatives
- Research new paid media opportunities and provide recommendations for future growth
- Help evaluate campaign budgets and recommend adjustments based on performance and business priorities
- Partner with the Data & Analytics team to analyze campaign performance and identify opportunities using Google Ads, Google Analytics 4, CRM reporting, offline conversion data, call tracking, and internal dashboards
- Translate campaign and business insights into actionable recommendations that improve paid media performance
- Monitor key performance indicators, including new client acquisition, lead quality, conversion rates, and cost efficiency
- Assist with developing recurring performance reports and dashboards that measure campaign success
- Communicate findings and recommendations to the Director of Marketing and internal stakeholders
- Support the day-to-day relationship with the company’s paid media agency
- Participate in recurring planning meetings, campaign performance discussions, and strategic planning sessions
- Review agency recommendations and collaborate with internal stakeholders to identify optimization opportunities
- Collaborate with agency partners to support campaign testing, optimization, and reporting
- Help ensure campaigns align with the company's marketing objectives and business goals
- Maintain a strong working knowledge of Google Ads and paid search best practices
- Review campaign structure, keyword strategy, audience targeting, bidding approaches, and creative recommendations with agency partners
- Identify opportunities to improve campaign performance and lead quality
- Stay informed on industry trends and new features across Google Ads, paid social, programmatic, and digital advertising platforms
- Partner with Analytics, CRM, Creative, Operations, and Marketing teams to support paid media initiatives
- Collaborate on testing opportunities and marketing initiatives that improve business performance
