About This Role
This role is for a Paid Media Manager to take full ownership of the daily execution and optimization of paid acquisition campaigns on Meta across Australia and the US. It's a hands-on position for a data-first media buyer with lead generation experience, ready to make a significant impact on campaign performance in a fast-moving, high-performance environment.
Responsibilities
- Build, launch, and manage paid Meta campaigns across Australian and North American markets
- Monitor campaign performance daily and make timely optimizations based on data insights
- Run structured tests on audiences, copy, creative, CTAs, landing pages, and bidding strategies, documenting findings
- Manage conversion tracking across pixels and quickly resolve any tracking issues
- Manage daily and weekly spend, flag performance issues early, and identify opportunities to scale successful strategies
- Report weekly and monthly to the Founder with clear performance summaries and actionable recommendations
- Track ROAS and MER to ensure profitability across both markets
- Incorporate lead quality feedback into targeting and campaign decisions
- Support landing page optimization by sharing performance insights with the design and marketing team
- Stay current with Meta platform updates, new features, and algorithm changes
Requirements
- Around 3 years of experience in a paid media or media buying role, with a focus on lead generation
- Solid, practical knowledge of Meta Ads Manager, comfortable managing campaigns end-to-end independently
- Experience running B2B campaigns or lead generation funnels
- Working knowledge of conversion tracking, pixels, and basic attribution concepts
- Analytical by nature, using data to make decisions rather than just reporting on them
- Strong written communication; able to write ad copy and briefs clearly and concisely
- Able to work independently, manage own priorities, and take ownership of results
- Comfortable operating in a founder-led, scale-up business where pace and adaptability are important
About the Company
Ecommerce Equation is a company that supports founder-led brands in Australia and the US with their ecommerce growth, helping them scale their operations.
