Paid Media Manager

About This Role

This role leads and executes paid media strategy across all three business segments in Acuity Intelligent Spaces (AIS). The manager works closely with marketers to translate business objectives into effective paid media strategies, identify the right audiences and channels, and optimize performance through data-driven insights. The role combines strategic thinking, hands-on execution, and performance analysis to maximize the impact of paid media investments.

Responsibilities

• Develop and execute paid media strategy
• Collaborate with campaign and business segment marketers to translate business priorities into paid media strategies
• Manage multiple campaigns and audiences across AIS business segments
• Recommend paid media channels, audiences, budgets, and testing strategies to meet campaign strategy and objectives
• Own ongoing campaign performance and optimization against established KPIs, including lead volume, cost efficiency, engagement, and conversion
• Analyze performance across campaigns to diagnose issues and identify opportunities for improvement
• Develop and execute test plans across areas such as bidding, budget allocation, audiences, creative, messaging, and landing pages, using insights to continuously improve performance
• Develop campaign reporting frameworks and translate performance data into clear insights and actionable recommendations
• Communicate campaign performance and key learnings to stakeholders, and share best practices that improve paid media effectiveness and qualified demand across the organization
• Develop and maintain repeatable processes, documentation, and best practices that improve consistency and effectiveness
• Stay current on platform, search, and industry developments, and apply relevant learnings and best practices to continuously test new channels, improve performance, and impact

Requirements

• Proficiency in managing and optimizing campaigns across platforms such as paid search, paid social, and paid display, including audience targeting, budget allocation, testing, and conversion improvement
• Strong data-driven mindset with a clear understanding of digital marketing KPIs and channel performance metrics
• Ability to interpret content, paid media attribution and conversion data and translate findings into clear actionable recommendations
• Ability to work independently, manage competing priorities, and move initiatives from strategy through execution with sound judgment and accountability

Important Details

• Travel: Included as part of the responsibilities

About the Company

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company that uses technology to solve problems in spaces, light, and more. Through its two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), it designs, manufactures, and brings to market products and services that make a valuable difference in people’s lives. The company achieves growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video, and control platform. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe, and Asia, and is powered by approximately 13,000 dedicated and talented associates.