Paid Media Manager

About This Role

This is a hands-on individual contributor role with end-to-end responsibility for channel strategy, campaign execution, budget stewardship, experimentation, and performance reporting. Reporting to the Director of Revenue Marketing, you will translate company growth goals into an integrated paid media roadmap that supports enterprise and account-based go-to-market motions. You will decide how to deploy spend across Google Ads, LinkedIn, and Meta/Instagram; connect ad performance to the full buyer journey; and turn campaign and pipeline data into clear recommendations for Marketing, Sales, and Revenue Operations.

Responsibilities

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram, including channel mix, audience strategy, budget allocation, campaign architecture, and performance targets
• Translate pipeline and revenue goals into quarterly and monthly paid media plans, with clear assumptions, forecasts, milestones, and success measures
• Manage campaigns end to end: build, launch, optimize, and scale paid search and paid social programs while maintaining strong naming, tracking, targeting, and budget controls
• Own budget pacing and performance management; identify risks and opportunities early, reallocate spend based on evidence, and communicate the expected business impact of changes
• Develop and lead a structured experimentation roadmap across creative, copy, formats, bids, audiences, channels, offers, and landing pages; document hypotheses, results, and next actions
• Evaluate the full conversion journey from impression through pipeline, not just platform metrics, and recommend improvements to landing pages, forms, messaging, and follow-up experiences
• Build weekly, monthly, and quarterly reporting that connects spend and channel performance to qualified pipeline, account engagement, conversion, and revenue outcomes
• Partner with Revenue Operations to improve attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce
• Partner with the ABM Manager to translate priority account lists into paid targeting strategies and coordinated account-based campaigns
• Brief and collaborate with Design, Content, Events, and Lifecycle Marketing on creative and campaign assets, using performance data to provide clear, actionable feedback
• Lead event-targeted, geo-fencing, retargeting, and integrated campaign programs tied to key conferences, content launches, and Fundraise Up-hosted events
• Establish and improve paid media playbooks, dashboards, testing logs, quality controls, and workflows so the program scales effectively
• Stay current on platform, privacy, measurement, and market changes; assess their relevance and recommend how Fundraise Up should respond
• Use AI as a default part of the work to accelerate analysis, reporting, copy development, audience research, test design, and operational efficiency while applying sound judgment and quality control