Paid Media Manager

About This Role

Planning and running marketing campaigns that bring new customers to the company's online store is the core of this role, leading the day-to-day execution and optimization of digital advertising campaigns across various paid media channels. This position suits a data-driven, detail-oriented individual with extensive hands-on experience managing Google and Meta advertising campaigns, along with a strong understanding of healthcare advertising and patient acquisition strategies.

Responsibilities

• Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV (CTV), audio/radio, display, and other paid media channels
• Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing performance optimization
• Ensure all paid campaigns are accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives
• Monitor campaign performance/ROAS and proactively identify opportunities to improve efficiency, reach, conversion rates, and patient acquisition
• Support integrated marketing campaigns and local market initiatives through effective paid media planning and execution
• Manage campaign pacing, budget allocation, and performance against established KPIs and business goals
• Partner with the Senior Director of Integrated Marketing and relevant internal stakeholders to align paid media campaigns with broader marketing strategies and business priorities
• Collaborate with creative, organic marketing, multi-cultural marketing, strategy, analytics, operations, clinical and external agency partners to ensure campaigns are coordinated, accurate, and effective
• Work closely with internal stakeholders to maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action
• Coordinate campaign launches, creative updates, testing, and optimization initiatives across markets and channels
• Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and business stakeholders
• Monitor, analyze, and report on paid media performance using platform analytics and appropriate reporting tools
• Track KPIs, including spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS where applicable
• Develop regular performance reports that translate campaign data into actionable insights and recommendations
• Conduct ongoing testing of audiences, creative, messaging, landing pages, bidding strategies, and campaign structures to improve results
• Partner with analytics and marketing team to support accurate conversion tracking, attribution, and reporting
• Identify performance trends and recommend adjustments to media mix, budgets, targeting, and campaign tactics