Paid Media Manager

About This Role

This role is for a Paid Media Manager to join a fast-growing U.S. digital marketing agency, working exclusively with established pest control companies. The manager will own the Google Ads performance for 8–12 client accounts, focusing on generating qualified leads efficiently within a data-driven system. This position offers a clear path to Senior Paid Media Manager and reports directly to the CEO.

Responsibilities

• Plan, launch, and optimize Google Ads campaigns across Search, Display, and Performance Max, with daily optimization across accounts
• Operate inside predefined guardrails while spotting and recommending growth opportunities
• Pace every account against its approved budget, document client-approved changes, and manage client money with discipline
• Work in Google Ads, GA4, Google Sheets, and dashboards, with CallRail as the source of truth for qualified leads and HubSpot for lead quality
• Explain why performance changed, not just what changed
• Join client calls or emails when needed and translate performance into plain-language recommendations
• Keep campaign structure, naming, tracking and UTMs clean
• Maintain offline conversions and Customer Match lists
• Contribute to SOPs and playbooks

Requirements

• Typically 6+ years managing Google Ads for B2C lead generation, or equivalent experience
• Experience managing $200K+ in monthly ad spend, or equivalent responsibility
• Expert-level Google Ads (Search, Display, PMax), strong GA4 and Google Sheets
• Track record optimizing for CPL efficiency and lead quality
• Advanced or fluent English (C1+)
• Experience working with U.S. clients
• Enjoy owning numbers and protect lead quality instead of chasing vanity metrics
• Dig into data instead of guessing, and respect budgets and guardrails
• Surface issues early, work without step-by-step instructions, own mistakes, and keep teaching yourself new tools
• Strongly preferred: read books on marketing, especially the fundamentals of direct marketing
• Be able to name marketers learned from, and explain what was learned
• Run paid campaigns with real money at stake, ideally your own (certificates alone aren't enough)

Nice to have:

• CallRail or other call-tracking platforms, and HubSpot as a CRM or lead quality source
• Agency experience managing multiple accounts at once, and building SOPs or scalable paid media systems
• Familiarity with home services or local lead generation

Benefits

• An annual raise of 5%–10% based on performance
• Unlimited PTO (two-week minimum encouraged)