Paid Media Manager

About This Role

This role involves setting up, launching, managing, and optimizing paid media campaigns across various platforms to achieve business objectives. The ideal candidate will be responsible for making data-driven decisions to scale campaigns and improve key performance indicators.

Responsibilities

• Personally set up, launch, manage, and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads
• Manage and allocate paid media budgets across platforms based on performance and business objectives
• Monitor campaign performance and proactively identify opportunities to improve ROAS, CAC, CPA, CPL, conversion rate, and other relevant KPIs
• Conduct regular analysis of audiences, creatives, placements, bidding, targeting, and campaign structure
• Troubleshoot performance issues and identify the root cause of declining conversions or inefficient spend
• Develop and execute strategies for scaling campaigns and increasing media spend while maintaining efficiency
• Make data-driven decisions on budget allocation and reallocation across campaigns and platforms
• Conduct campaign testing, including audiences, creatives, messaging, bidding strategies, and campaign structures
• Monitor performance trends, identify creative fatigue and audience saturation, and implement corrective actions
• Build and maintain performance reports and provide actionable insights and recommendations
• Work closely with creative, content, e-commerce, and account teams to improve campaign performance
• Participate in client calls, performance reviews, and strategy discussions when required
• Stay updated on changes, best practices, and new features across Meta, Google, and TikTok advertising platforms