Paid Media Manager

About This Role

Planning and running paid media campaigns for B2B clients is the core of this role, which involves leading execution, optimization, and reporting across various platforms. This position suits a strategic and data-driven individual who is keen to explore how AI can transform paid media workflows and performance.

Responsibilities

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis
• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time
• Contribute to a culture of testing, learning, and continuous improvement across the paid media team

Requirements

• Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads
• Agency experience working with B2B clients and understanding the nuances of longer sales cycles and lead quality
• Confident owning paid media strategy end-to-end across multiple client accounts
• Skilled in audience targeting, bid strategy, budget allocation, and A/B testing
• Highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes
• Able to manage several clients at once and navigate shifting priorities with strong organization
• Clear communicator who can translate performance into insights and recommendations that clients understand and trust
• Experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value
• Take ownership of your work, operate independently, and proactively seek answers or solutions when needed
• Contribute to team growth by building or improving internal documentation, templates, and processes