About This Role
Leading the strategy, planning, and optimization of the company's digital advertising investment in Spain and Portugal is the core of this role. The selected individual will drive business growth through efficient management of digital acquisition channels, combining strategic vision, analytical capability, and team leadership. This position plays a key role in defining media strategy, adopting new technologies, and identifying growth opportunities in a dynamic, results-oriented environment.
Responsibilities
- Define and lead the comprehensive Paid Media strategy for the Spanish and Portuguese markets
- Design investment plans aligned with growth, acquisition, profitability, and brand development objectives
- Identify new business opportunities, market trends, and emerging channels
- Participate in defining the roadmap for technological and digital media innovation
- Ensure correct measurement and attribution of campaign results
- Analyze the performance of channels, audiences, creatives, and bidding strategies
- Extract business insights and translate them into concrete actions that drive growth
- Lead the activation and optimization of campaigns in Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Spotify Ads, CTV, Affiliation, Retail Media, and new AI-based advertising environments
- Lead, develop, and motivate a multidisciplinary team of digital media specialists
- Define priorities, objectives, and development plans for team members
- Ensure correct resource and project planning
- Foster a culture based on collaboration, responsibility, and continuous improvement
- Coordinate relationships with agencies, technology partners, and strategic suppliers
- Work closely with Ecommerce, CRM, Analytics, Technology, Commercial, and Brand teams
- Present plans, results, and recommendations to business leaders and senior management
Requirements
- More than 5 years of experience in Paid Media, Performance Marketing, or Digital Marketing with a focus on e-commerce
- Demonstrable experience managing significant advertising investments in e-commerce, retail, or consumer companies
- Previous experience leading teams and cross-functional projects
- Advanced proficiency in Google Ads and Microsoft Ads, solid experience in Meta Ads, Affiliation, and TikTok Ads
- Knowledge of CTV and omnichannel advertising ecosystems, as well as multichannel attribution and incrementality
- Advanced experience in Google Analytics 4 and ability to interpret and leverage information from dashboards and BI tools
- Interest and experience in automation, artificial intelligence applied to marketing, and new advertising solutions
- Business orientation: Ability to understand the impact of advertising investments on sales, profitability, and the company's strategic objectives
- Leadership: Ability to inspire, develop, and coordinate multidisciplinary teams in a demanding and growth-oriented environment
- Analytical capability: Data mastery to make strategic decisions, proactively identifying opportunities and risks
- Organization and prioritization: Ability to simultaneously manage multiple projects, markets, and stakeholders, focusing on high-impact initiatives
About the Company
This international company seeks to lead the strategy, planning, and optimization of digital advertising investment in Spain and Portugal.
