About This Role
Planning and running paid media campaigns across many international markets is the core of this role, driving customer acquisition and engagement for the company. This position suits an ambitious paid media specialist who combines strategic thinking with hands-on campaign management, focusing on paid search while exploring emerging channels and AI-driven solutions.
Responsibilities
- Develop, execute, optimize and report on paid media campaigns across multiple markets
- Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth
- Collaborate with local marketing teams to align channel strategies with market growth objectives
- Analyze campaign and business performance, translating data into actionable insights and recommendations
- Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities
- Drive continuous optimization through audience targeting, bidding strategies, budget management and testing
- Design and evaluate testing programmes, including incrementality testing, in partnership with data teams
- Build strong relationships with internal stakeholders, agencies and platform partners
- Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency
- Stay ahead of industry trends and emerging opportunities within the paid media landscape
Requirements
- Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side
- Deep expertise in Google Ads and strong SEM/PPC knowledge
- Experience managing large, complex accounts and delivering against commercial growth targets
- Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel
- Experience utilizing automation, scripts, AI tools or AI agents to improve campaign performance and efficiency
- Excellent stakeholder management and communication skills
- Strong project management and organizational abilities
- A commercial mindset with a collaborative approach and attention to detail
Nice to have:
- Experience with Meta Ads or other paid media channels beyond search
- Experience in multi-location or location-based businesses
- Background in veterinary, healthcare, pet care or other service-led sectors
- Knowledge of Google Tag Manager, Looker Studio or Power BI
- Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish
- Experience with Microsoft 365
- Knowledge of BigQuery, SQL, Python or other data analysis tools
