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Planning and running marketing campaigns that bring new customers to the company's online store is the core of this role, along with the landing pages and conversion paths that paid traffic depends on. Reporting to the Senior Digital Marketing Manager, you will co-own paid media strategy and take full ownership of execution across paid search, paid social, and shopping on Google, Microsoft Bing, LinkedIn, and Meta. You will manage budget and pacing against efficiency and pipeline targets and improve conversion through landing page work and structured testing. On a small marketing team, you will move between strategy and execution on any given day.
Nice to have:
Sock Club is a B2B custom sock company founded in 2012 and based in Austin, Texas. They design and manufacture branded socks for businesses, selling directly to companies for their own brands and through the distributors and promotional-products partners who resell to their own customers.
