About This Role
Designing engaging marketing materials and ensuring brand consistency across all platforms is the core of this role for a creative professional. The Packaging Designer will work on a variety of visual content, from product packaging to digital campaigns, with a focus on the FMCG/dairy market.
Responsibilities
- Conceptualize and design high-quality marketing materials including packaging, brochures, advertisements, trade marketing collaterals, digital content, and event visuals
- Ensure all visuals align with brand guidelines and maintain a consistent visual identity across all platforms
- Collaborate with cross-functional teams to develop product packaging and promotional campaigns tailored for the FMCG/dairy market
- Create engaging content for social media, digital ads, email campaigns, and websites
- Design motion graphics, short-form videos, and digital assets optimized for online platforms
- Support photo and video shoots, from concept development to post-production editing
- Assist in ideating and executing marketing campaigns, seasonal promotions, and product launches
- Partner with the marketing and sales teams to translate strategic briefs into compelling visual executions
- Manage agency and printer coordination for production and final artwork outputs
- Stay up-to-date with design, media, and digital marketing trends, particularly in the FMCG industry
- Continuously propose creative improvements and fresh visual ideas to strengthen brand appeal
Requirements
- Bachelor
’s degree in Graphic Design, Multimedia Arts, Visual Communication, or related field
- 3–4 years of relevant experience in design and creative media, preferably within FMCG, dairy, or consumer goods industries
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
- Strong knowledge of print and digital production processes
- Experience in packaging design and brand visual systems is a strong advantage
- Excellent aesthetic sense, attention to detail, and ability to deliver under tight deadlines
- Strong communication and collaboration skills
