About This Role
This role is for an Online Marketing & CRO Specialist who can ensure a webshop not only functions well but is also found, attracts attention, and converts visitors into customers. The specialist will bring together marketing, content, data, and e-commerce, with significant freedom to identify and implement improvements across various online marketing activities.
Responsibilities
- Optimize webshops, landing pages, and product and category pages
- Improve conversion and the online customer journey
- Analyze online behavior and results, translating them into concrete improvements
- Devise and execute online marketing campaigns
- Create and optimize content for websites, email, and social media
- Identify opportunities in visibility, traffic, and conversion
- Contribute ideas for actions, campaigns, and commercial online developments
- Collaborate with colleagues and external partners to implement improvements
- Contribute to the online marketing strategy and further growth of the webshops
Requirements
- Minimum of 3 years of experience in online marketing, CRO, e-commerce, or a comparable role
- HBO (higher professional education) working and thinking level
- Analytical and commercially oriented
- Understand what drives online attention and conversion
- Able to translate data into concrete actions
- Writes easily and in understandable language
- Curious and constantly thinking: can this be better?
- Takes initiative and dares to express ideas
- Can work independently and bring projects from idea to execution
- Comfortable in an informal, no-nonsense organization
- Fluency in Dutch
Nice to have:
- Experience with BigCommerce or another e-commerce platform
- Knowledge of Google Analytics, Klaviyo, Canva, or Metricool
- Experience with CRO and A/B testing
- Experience with setting up and executing marketing campaigns
- Experience with AI tools such as ChatGPT or Claude
Benefits
- Independent position with ample room for personal initiative
- Broad role at the intersection of online marketing, CRO, and e-commerce
- Significant opportunities for further personal development
- 26 vacation days
- Excellent pension scheme via Zwitserleven
- Employee discount
- Fun outings and drinks
- Informal work environment with short lines of communication
Important Details
- Schedule: 32-40 hours per week