About This Role
This role involves measuring, tracking, and analyzing sales leads and sales, as well as the entire user journey across Internet channels (websites/Home'Banking). The Online Business Analyst will contribute to the growth of online sales through clear analysis and recommendations.
Responsibilities
- Analyze all metrics, reports, analyses, and tests concerning the online channel (especially regarding sales conversion, lead generation, user experience, visitor behavior)
- Drive the growth of online sales through understandable analyses and clear recommendations
- For each online campaign and action, present the KPIs to be followed and define the necessary requirements for measurement, ensuring correct implementation of these requirements
- Be responsible for the analysis and reporting of online marketing campaigns
- For each modification to the web channel, ensure all necessary provisions are made for measurement and analysis
- Implement web analytics tests to optimize user experience and sales conversion
Requirements
- Experience with complex databases and statistical analysis, data mining, and reporting, preferably in an online and/or direct sales environment
- Experience with web analytics tools like Google Analytics, Webtrends, and conducting web tests
- Experience and affinity with online marketing
- Master's degree (economics, statistics, mathematics, engineering)
- Technical knowledge of HTML and Flash is a plus
- Fluent in French or Dutch with a good knowledge of the other language and English
- Excellent analytical skills
- Ability to summarize data into business insights and recommendations for senior management
- Communicative
- Ability to work autonomously while also being a team player
Benefits
- Numerous benefits such as meal vouchers, hospitalization coverage, pension insurance, extra-legal vacation days
- Career prospects and development opportunities
- Numerous professional training courses
Important Details
- Schedule: 40 hours per week, flexible
About the Company
ING is a financial institution.
