About the role
About the role
Support the brand communications manager and creative agency in campaign development and execution across lifestyle and performance categories, including event coordination, retail activations, product seeding, and competitive monitoring.
Key responsibilities
- Work with the brand communications manager and creative agency to contribute to brainstorming of campaign ideas, including seeding kits and social media publishing guidelines for lifestyle and performance categories
- Support brand and agencies during on-ground events, including registration of attendees and monitoring of media pickups
- Support in amplifying key retail activations by coordinating with mall marketing for commercial campaigns and product drops
- Work with the product specialist to compile information for product seeding and monitor deliveries
- Work with agencies and sports marketing team to traffic deliveries
- Monitor and track deliverables from KOLs for product seeding
- Create regular competitor monitoring reports and track local activations and marketing efforts from other performance and lifestyle brands
- Work with the brand team and HR team in organization of internal employee events for branding requirements
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