Managing and growing strategic Original Equipment Manufacturer (OEM) relationships across Canada is the core of this role. You will develop and execute a national OEM strategy to expand market reach, create new revenue opportunities, and increase the adoption of products, technologies, and solutions within OEM platforms and applications. This position involves building long-term relationships with key OEM customers, identifying opportunities for product standardization and design-in, and collaborating across various internal and partner organizations to achieve sustainable growth.
Responsibilities
Develop and execute a national OEM account and growth strategy aligned with overall business and sales priorities
Identify, target, and develop high-potential OEM accounts and market segments across Canada
Develop strategic account plans, growth targets, opportunity pipelines, and joint business plans for priority OEM accounts
Develop new OEM relationships while accelerating growth within existing strategic accounts
Build strong relationships with key decision-makers across executive leadership, engineering, product management, procurement, operations, and sales
Lead commercial discussions and support development of pricing and commercial frameworks appropriate for strategic OEM relationships
Identify opportunities to integrate and standardize products, technologies, software, and digital solutions within OEM platforms
Drive product design-in and specification opportunities that create scalable and recurring demand
Coordinate technical evaluations, product demonstrations, pilots, training, and enablement activities with internal subject-matter experts
Collaborate closely with Sales, Product Management, Business Development, Engineering, Service, and partner/channel organizations
Coordinate OEM initiatives nationally while enabling effective regional and local execution
Maintain strong CRM, pipeline, forecasting, and opportunity-management discipline
Monitor competitive activity, emerging technologies, customer requirements, and market trends to identify new growth opportunities
Provide market and customer feedback to help influence future portfolio and go-to-market priorities
Requirements
Technical or business-related post-secondary education, or an equivalent combination of education and industry experience
Demonstrated experience in OEM sales, strategic account management, business development, channel management, or technical solution sales
Experience developing large, complex, or multi-regional customer relationships
Experience developing account strategies and converting opportunities into sustainable revenue growth
Demonstrated ability to independently identify, develop, and advance new business opportunities
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Tailored applications submitted
Ability to operate effectively in a national role and work across multiple regions and stakeholders
Strong understanding of technical B2B sales and the ability to connect customer requirements with product and solution capabilities
Strong commercial, negotiation, presentation, and relationship-management skills
Strong CRM, pipeline management, forecasting, and account-planning discipline
Ability to engage effectively with both executive and technical stakeholders
Strong collaboration skills with the ability to work across sales, product, technical, operations, and partner organizations
Growth-oriented: with the ability to create new opportunities and markets
Strategic: with a focus on building relationships that generate sustainable, scalable growth
Customer-focused: with the ability to understand OEM business models and create mutual value
Commercially minded: balancing revenue growth with profitability and long-term value
Collaborative: connecting customers with the right internal expertise and resources
Execution-focused: turning strategy and relationships into measurable business results
Entrepreneurial: comfortable building new relationships and developing opportunities from the ground up
Willingness and ability to travel domestically approximately 30%
A valid and unrestricted G/Class 5 driver's licence and personal vehicle is required to participate in the Siemens Fleet Program for travel within assigned region
Nice to have:
Experience with: building technologies, building automation, HVAC, fire, security, electrical, controls, industrial automation, or related technology markets
Experience working directly with OEMs, manufacturers, system integrators, distributors, or technology partners
Experience developing product standardization, specification, or design-in opportunities
Experience creating and executing strategic or joint business plans with national accounts
Benefits
Freedom and a healthy work-life balance
Flexible work environment with flex hours, telecommuting and digital workspaces
Opportunities to be part of exciting and innovative projects
Engaging, challenging, and fast evolving, cutting edge technological environment
Opportunities to advance your career and mentorship programs on a local and global scale
Competitive total rewards package
Profit sharing available
Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle
Contribute to social responsibility initiatives focused on access to education, access to technology and sustaining communities
Participate in celebrations, social events and offsite business events
Opportunities to contribute innovative ideas and get paid for them
Employee perks and discounts
Diversity and inclusivity focused
Important Details
Work format: hybrid
About the Company
Siemens Canada is a leading technology company focused on industry, infrastructure, mobility and healthcare. The company's purpose is to create technology with purpose, transforming the everyday, for everyone, since 1912 in Canada. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more liveable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. In fiscal 2025, which ended September 30, 2025, Siemens Canada generated revenues of approx. $2.3 billion CAD. The company has approximately 4,600 employees from coast-to-coast and 38 office and production facilities across Canada.
Siemens AG is a leading technology company focused on industry, infrastructure, mobility, and healthcare.