New Product Strategist

About This Role

This role drives the profitable organic growth of a product line by defining and executing the new product vision and roadmap, aligning with the Business Unit strategy. It suits an ambitious and seasoned professional with in-depth knowledge of products, markets, applications, customers, suppliers, and competitors. The strategist identifies market problems and customer pain points to develop a product roadmap with sustainable competitive advantage.

Responsibilities

• Report to the Vice President of Product Management and be responsible for the product line
• Own the product strategy, technology, new products roadmap, and commercialization
• Identify market growth drivers, trends, problems, customers
• unmet needs and pain points, and must-win opportunities
• Collect, analyze, and utilize publicly available information, attend industry events and trade shows, and actively participate in standard committees
• Create Infinite
• s products solutions for the market and applications
• Elaborate the product strategy aligned with the Business Unit strategy and the voice of customer to gather new product ideas, create technology and new product roadmap, business case, and go-to-market strategy, including definition of new products, identification of lead customers / early adopters, negotiation with partners, and pricing strategy
• Assess market size, competitors, market share, create leverage matrix (key success factors), Market Requirement Documents (MRD), Product Requirement Documents (PRD), business cases, and formulate product benefits and value proposition
• Work with sales in developing strategies to successfully win key opportunities
• Build in-depth relationships with customers, partners, and suppliers in the market
• Oversee the development of the technical and commercial collateral
• Provide technical product support and training for sales, distributors, customers, and other departments as needed
• Review regularly and improve roadmap data in Aha and ensure compliance with the defined process

Requirements

• Bachelor
• s degree in electrical or mechanical engineering, with specialization in products
• 15+ years of working experience in Product Management, with earlier roles in Business Development, Sales, or Application Engineering for products sold in markets and applications
• Established relations with key players (customers, third parties, distribution, trade associations) in the market
• Strong technical expertise and in-depth understanding of the industry landscape, dynamics, value chain, pricing structures, technology, and trends related to the product line
• Documented success with the development and execution of product strategies and roadmaps