New Buyer - User Growth

About This Role

This role is for a data-driven and creative professional to drive customer growth by acquiring first-time buyers. You will be responsible for the entire funnel, from building awareness to the first purchase, and for experimenting across various channels to efficiently and scalably acquire high-quality customers.

Responsibilities

• Develop and execute the roadmap for acquiring new customers
• Define target audience segments, identify high-potential channels, and build integrated campaigns that drive first-time purchases
• Leverage spend across paid (Meta, Google, TikTok) and organic channels to maximize CAC efficiency and LTV
• Build forecasting models to project new buyer volume and ROI
• Design and lead acquisition experiments, from creative testing to landing page optimization
• Partner with Data, Product, and Budget teams to measure incrementality and scale what works, and to optimize the first-purchase experience and reduce friction in the new user journey
• Conduct deep-dive competitive research to uncover whitespace opportunities for new customer growth
• Stay ahead of platform trends, cultural moments, and emerging channels to keep the acquisition strategy cutting-edge

Requirements

• Bachelor
• Exceptional problem-solving skills with the ability to navigate ambiguity and drive results in a fast-paced, cross-functional setting
• Creative mindset and ability to work in a fast-paced environment, proactively solve problems