About the role
Regional New Business Developer
Industry: Food and Beverage Services
Work Setting: Hybrid
Are you passionate about driving business growth, identifying new market opportunities, and building strong customer relationships within the foodservice industry? We are seeking a results-oriented Regional New Business Developer to expand market presence, acquire new customers, and support strategic growth initiatives across targeted segments.
In this role, you will identify and develop new business opportunities, create strategic sales plans, and collaborate with cross-functional teams to convert prospects into long-term customers. You will serve as a market expert, leveraging industry insights, customer needs, and sales analytics to drive revenue growth and strengthen competitive positioning.
Key Responsibilities
Business Development & Sales Growth
- Develop and execute regional business development strategies focused on acquiring new customers and expanding market share.
- Identify, qualify, and pursue new business opportunities across local, contract, retail, and foodservice segments.
- Build and maintain a robust pipeline of prospective customers through networking, prospecting, and market research.
- Lead business development initiatives from opportunity identification through successful implementation and transition to sales teams.
- Drive revenue growth by expanding customer relationships and identifying opportunities for additional products and services.
Strategic Planning & Market Analysis
- Analyze market trends, customer segments, competitor activities, and industry developments to identify growth opportunities.
- Utilize data and sales analytics to prioritize target markets and develop effective sales strategies.
- Collaborate with leadership teams to support annual business plans, revenue targets, and growth initiatives.
- Monitor sales performance metrics and develop action plans to improve business results.
- Provide market intelligence and strategic recommendations to leadership teams.
Customer & Relationship Management
- Build strong relationships with customers, brokers, distributors, industry partners, and key stakeholders.
- Conduct customer business reviews and identify opportunities to improve customer engagement and satisfaction.
- Serve as a consultative partner by understanding customer needs and recommending tailored solutions.
- Support customer adoption of digital tools, reporting platforms, and value-added services.
- Ensure a seamless transition of new accounts to the sales organization for ongoing account management.
Industry Engagement & Brand Representation
- Represent the organization at industry events, trade shows, conferences, and customer functions.
- Stay informed about foodservice trends, market dynamics, and emerging opportunities.
- Share market insights and customer feedback to support product, service, and sales strategy development.
- Promote company offerings and strengthen brand awareness within the industry.
Operational & Administrative Management
- Maintain accurate records of sales activities, opportunities, forecasts, and customer interactions within CRM systems.
- Prepare sales reports, budgets, forecasts, and business development updates.
- Track, measure, and report the effectiveness of business development initiatives.
- Support training initiatives and contribute to the development of sales best practices.
- Manage multiple projects and priorities while ensuring timely execution and follow-up.
Required Qualifications
- High School Diploma or equivalent required.
- Bachelor's degree in Business, Marketing, Sales, Hospitality Management, or a related field preferred.
- Minimum of 5 years of successful business development or sales experience within the foodservice industry.
- Proven track record of acquiring new business and achieving sales growth objectives.
- Strong understanding of foodservice operations, market dynamics, and customer needs.
- Excellent communication, presentation, and relationship-building skills.
- Strong negotiation, consultative selling, and prospecting abilities.
- Experience using CRM platforms and sales reporting tools.
- Strong organizational, project management, and analytical skills.
- Ability to work independently in a fast-paced, results-driven environment.
Preferred Qualifications
- 5+ years of foodservice sales experience.
- Restaurant management, culinary, or chef experience.
- Experience working with distributors, manufacturers, brokers, or foodservice operators.
- Knowledge of Salesforce or other CRM systems.
- Experience developing and executing regional growth strategies.
- Familiarity with customer engagement technologies and digital sales tools.
Key Competencies
- Business Development & Prospecting
- Consultative Selling
- Account Acquisition & Growth
- Market Analysis & Strategic Planning
- Relationship Management
- Negotiation & Influencing
- Presentation & Communication
- Customer-Centric Problem Solving
- Sales Forecasting & Pipeline Management
- Leadership & Collaboration
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