About the role
About the Role
Mission : Development and execution of Distributor Strategy for Australia’s Distributor network.
Purpose: Increase quality, quantity, loyalty and share of wallet of distributors’ channel. Drive action plan to deliver distributor budget and establish Lincoln Electric as a preferred partner.
Magnitude : Standalone role with key focus on driving growth in distributors’ channels by developing and executing our Distributors strategy with focus on standardization, digitization and increase of market share.
Responsibilities
- Evaluate current distributors’ channel to appoint and/or replace distributors where necessary.
- Map all channels and develop strategy per region along with the area sales leader.
- Develop distributor program: annual distributors meeting, annual and quarterly budget meetings, loyalty program, rebate systems, stock-sharing information etc.
- Support area sales leader on the successful execution of the program.
- Develop together with technical team on distributors training programs, based on customer voice/needs.
- Develop distributor tools: handbook, toolboxes, and packages.
- Execute complete mapping of existing distributors with a target to increase share of wallet.
- Identify new product opportunities by evaluating and leveraging our global manufacturing footprint and executing VOC sessions.
- Work close with local and global product management teams.
- Coordinate and work close with sales and technical department to develop solutions, solve issues, and deliver regional distributors budget.
- Develop strategic distributors’ campaigns and support sales leaders on their execution.
- Drive the “digitization” of the business via e-commerce & tableau utilization.
- Understand distributor business model and identify gaps between LE model and theirs.
- Align strategies in targeted products/solutions, inventory, marketing etc.
Qualifications
- Bachelor's Degree or above
Required Skills
- A solid commercial and good technical background
- Sales & marketing skills
- Strategic thinking
- Ability to work with multicultural environment
- Communication skills
- Sound judgement, good business sense and structure
- Organizational skills
- Team working capability
- The ability to build relationships quickly and effectively
- Analytical and problem-solving skills
- Resilience and tenacity
- Independence and self-reliance
- Team management skills
- Decision making skills
- Presentation skills
- English speaker
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