About the role
WETM-TV (NBC) is looking for a Multimedia Marketing Specialist. The Multimedia Marketing Specialist consults with local businesses and organizations to provide customized marketing and advertising solutions utilizing a portfolio of local/ national broadcast television programming, event sponsorships and a broad portfolio of digital media products including streaming and on demand video. Our NBC television affiliation provides outstanding opportunities for local placement within news content, sports and entertainment programming including but not limited to NFL, NBA, MLB, NASCAR, PGA, and NCAA sports coverage. Our broadcast television and online content allows our Multimedia Marketing Specialists to provide advertising and marketing solutions offering strong consumer engagement and targeted campaigns designed to drive sales and promote client brands.
- Prospects for new client engagement through a combination of online research, management recommendations and local business networking to identify key decision makers within each organization.
- Maintains a portfolio of assigned client accounts and develops new business relationships.
- Prepares and presents recommended advertising and marketing solutions to clients utilizing Nexstar Media advertising products.
- Develops creative commercial concepts in partnership with our production team to create a strong advertising message for consumer engagement.
- Demonstrates to customers how our recommended custom advertising and marketing strategies will help promote their products or services in the most effective way possible.
- Participates in ongoing company training and weekly team/individual meetings with management.
- Performs other duties as assigned.
Preferred Skills:
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, marketing or customer service.
- Valid driver’s license with an acceptable driving record.
- Proficiency with Microsoft Office products.
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