This role involves creating animated, motion-based, and static visual materials for digital advertising, social media, and video to enhance the university's national standing. The designer will work closely with project managers, video producers, and art directors to ensure brand compliance and high standards for design and storytelling.
Responsibilities
Design and animate visually compelling content across digital advertising, social media, and video, including static and animated display and social ad units, motion social graphics, video titles and lower-thirds, motion-driven campaign content, and animated infographics, adhering to strict brand guidelines
Collaborate in the development of materials with the Associate Creative Director, Executive Creative Director, and colleagues
Develop work that advances institutional goals, recognizing that individual artistic or aesthetic preferences must always be secondary
Manage assigned projects to ensure timely completion of work that reflects well on the division and university, including recognition of potential and/or unexpected hurdles (as well as options to overcome them and adjust schedules in response)
Execute the logistical and technical demands of preparing materials across channels, including correct formats, sizes, resolutions, aspect ratios, and export specifications for digital advertising, social, and video
Communicate strategy, its rationale, and its components to raise awareness within and beyond UMC staff regarding the value of motion, animation, and strong visual design in effective communication
Build, maintain, and organize creative files, motion project files, and server structures
Develop reusable animation and ad templates and systems that extend the brand and improve team efficiency
Welcome constructive critiques as opportunities to learn and develop as a professional
Understand that revisions of proposed motion or design elements may be necessary to meet institutional imperatives, even when these elements hold aesthetic appeal in the abstract
Stay apprised of current and emerging trends and technology with regard to motion design, animation, digital advertising, and communication
Perform other duties as assigned
Requirements
Bachelor's degree and 4 years of experience; OR Associate's degree and 6 years of experience
Experience must involve motion graphics, animation, and digital advertising design, along with content-driven visual storytelling
Candidates MUST submit a portfolio or demo reel demonstrating motion, animation, and digital advertising work with application
Advanced proficiency in Adobe After Effects with strong working knowledge of Premiere Pro for editing and delivery
Proficiency with Adobe Illustrator, Photoshop, and InDesign for static design, layout, and asset creation
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Strong command of animation fundamentals (timing, pacing, easing, and visual storytelling) and the ability to align motion to narrative and marketing objectives
Strong understanding of music selection and licensing for motion and video content, including the use of royalty-free and licensed music libraries and adherence to usage rights
Demonstrated ability to design and produce digital advertising in a variety of formats, including static, motion, and animated display and social ad units, across standard ad sizes and specifications, with an understanding of interactive and digital ad formats and delivery requirements across platforms
Demonstrated ability to develop and execute compelling animated and static content, including digital ads, social media graphics, video support elements, motion campaigns, animated infographics, and print and editorial pieces, while adhering to strict brand guidelines
Experience creating content optimized for social and digital advertising platforms, including vertical and short-form formats, and the ability to translate complex information into clear, engaging animated and static infographics and data visualization
Demonstrated ability and understanding of typography, color theory, and composition across both static and motion work
Experience using content management systems such as Asana or Monday
Demonstrated ability in photo retouching
Basic understanding of print design and specifications (file preparation, color and resolution requirements) with the ability to prepare print-ready files on an occasional, as-needed basis
Understanding and application of WCAG accessibility and ADA compliance standards as applied to static, motion, video, and digital content, including captioning and reduced-motion considerations, with a willingness to learn if unfamiliar
Ability to build, maintain, and organize creative files, motion project files, and server structures, and to develop reusable animation and ad templates
Ability to think critically, foreshadowing and working through potential challenges in advance, and to articulate the rationale for every design and motion decision
Ability to prioritize projects based on strategic objectives and, when appropriate, time sensitivities, and to manage multiple projects at once, taking additional steps as necessary to ensure the delivered effort is on time and of highest quality
Self-motivated, detail-oriented, and deadline driven, with a demonstrated ability to succeed in a high-volume, fast-moving, outcomes-oriented environment
Ability to work collaboratively and constructively in multidisciplinary teams, receive constructive feedback, and adapt to unexpected developments in an appropriately cooperative and flexible way
Ability to interact with colleagues, supervisors, and customers face to face, maintaining a positive approach to communication, and to meet consistent attendance
Nice to have:
Familiarity with Adobe Animate, Cinema 4D, or comparable 2D/3D animation tools
Photo illustration, vector, and traditional illustration skills
Familiarity with video editing, sound design, or compositing
Benefits
Excellent healthcare
Retirement plans
Tuition assistance
Paid time off
Winter recess
Important Details
Schedule: The employee will perform repetitive motion using a computer, mouse, and keyboard
Work format: hybrid work option available after orientation period is complete, up to two remote days per week at the discretion of the department
About the Company
Case Western Reserve University is committed to providing a transparent estimate of the salary range available for this position at the time of its posting. Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.
Case Western Reserve University (also known as Case Western Reserve, Case Western, Case, and CWRU) is a private research university in Cleveland, Ohio.
