About This Role
Designing and producing creative content for programmatic and social networks is the core of this role, using both traditional design tools and AI. The Motion Designer will work closely with creative and media teams to ensure designs are optimized for various platforms and contribute to creative performance through A/B testing and trend integration.
Responsibilities
- Create animated HTML5 banners, short videos, and static visuals optimized for programmatic and social networks
- Integrate and animate graphic elements (images, typography, icons, videos) while respecting brand guidelines
- Use AI tools (MidJourney, DALL E, Runway, Stable Diffusion) to generate or enrich creative assets
- Implement hybrid creative workflows (traditional design + AI generation) to accelerate production
- Work in concert with Creative Strategists to translate concepts into operational deliverables
- Adapt creations to the technical constraints of platforms (DV360, Meta, TikTok, Google Ads)
- Provide organized and optimized source files (Photoshop, After Effects, Figma, etc.)
- Conduct visual A/B testing: design variants to measure the impact on performance (CTR, conversion, engagement)
- Monitor and integrate creative trends (motion design, innovative formats, generative AI)
- Prepare reusable templates to accelerate the production launch of future campaigns
- Ensure compliance with weight constraints, resolution, and compatibility for programmatic broadcasting
- Prepare complete HTML5 packages, optimized videos, and multi-format exports
- Rigorously manage assets on our DAM (Digital Asset Management)
Requirements
- Experience in digital graphics and motion design, ideally in an advertising or media environment
- Mastery of Adobe Creative Suite tools (Photoshop, Illustrator, After Effects), Figma, and Google Web Designer
- Knowledge and practice of generative AI image/video tools (MidJourney, Runway, DALL E, Stable Diffusion)
- Understanding the technical constraints of programmatic and social ads campaigns
- Ability to manage several projects in parallel, attention to detail, and responsiveness
- Good written and oral communication skills (FR/EN), collaborative spirit
Benefits
- Complementary health insurance
- Continuing education
Important Details
- Participation in the launch of new and innovative projects
About the Company
We are instilling social values and reinventing how services are delivered in our region.
