About This Role
Making product launch videos for startups is the core of this Motion Designer role. You will create films that transform a product launch into a significant event, rather than just a routine update. This position is for a visual storyteller who can translate a product's narrative into compelling motion.
Responsibilities
- Own the launch film: Create the hero video for a product launch, from script and storyboard to final cut, including concept, pacing, sound, and delivery
- Make product demos that sell: Shoot and edit real UI and flows so the product looks as good as it actually is, avoiding fake mockups or lengthy feature tours
- Cut it for every channel: Adapt the 60-second hero video into shorter formats like 15-second hooks, ad variants, and social teasers, ensuring consistency across all versions
- Direct AI, don't fight it: Utilize the sharpest generative video, voiceover, sound design, and storyboarding tools available to work faster, understanding where tools end and taste begins
- Own sound and rhythm: Select music, design sound, and control pacing, recognizing the importance of audio in creating a high-quality motion experience
- Work with the story, not around it: Take positioning from strategists and lines from writers, making them effective in motion and providing feedback if the script doesn't translate well on screen
Requirements
- A reel with proof: Showcase launch videos, product films, or demo videos, explaining your choices for the work you are most proud of
- Storyteller first, animator second: Think in terms of hooks, builds, and payoffs, not just keyframes, understanding that a technically perfect video is meaningless without a compelling story
- Product instinct: Ability to make SaaS UI look cinematic without misrepresenting the product
- Craft plus speed: Understand where to apply polish and where efficiency is key to meet launch deadlines
- AI-native workflow: Have already adapted your pipeline to new AI tools and possess informed opinions on their effectiveness
- Extreme ownership: Demonstrate a proactive approach to problem-solving, quickly seeking help when needed, and ensuring delivery
Benefits
- Your work is the launch: The films you create will be central to product launches, widely seen, shared, and remembered
- A new launch every few weeks: Rapidly build your reel with frequent new projects
- Sharp positioning and script: Focus your energy on craft, as strategy and narrative will be clearly defined
- Work with the newest AI video tools: Gain early access and experience with cutting-edge AI video technologies
- Curious and craft-obsessed team: Join a team that values quality and avoids unnecessary jargon
Application Process
