About This Role
Making product launch videos for startups is the core of this Motion Designer role. You will create films that transform a product launch into a significant event, rather than just a routine update. This position is for a visual storyteller who can translate a product's narrative into compelling motion.
Responsibilities
- Own the launch film: Create the hero video for a product launch, from script and storyboard to final cut, including concept, pacing, sound, and delivery
- Make product demos that sell: Shoot and edit real UI and flows so the product looks as good as it actually is, avoiding fake mockups or lengthy feature tours
- Cut it for every channel: Adapt the 60-second hero video into shorter formats like 15-second hooks, ad variants, and social teasers, ensuring consistency across all versions
- Direct AI, don't fight it: Utilize the sharpest generative video, voiceover, sound design, and storyboarding tools available to work faster, understanding where tools end and taste begins
- Own sound and rhythm: Select music, design sound, and control pacing, recognizing the importance of audio in creating a high-quality motion experience
- Work with the story, not around it: Take positioning from strategists and lines from writers, making them effective in motion and providing feedback if the script doesn't translate well on screen
Requirements
- A reel with proof: Showcase launch videos, product films, or demo videos, explaining your choices for the work you are most proud of
- Storyteller first, animator second: Think in terms of hooks, builds, and payoffs, not just keyframes, understanding that a technically perfect video is meaningless without a compelling story
- Product instinct: Ability to make SaaS UI look cinematic without misrepresenting the product
- Craft plus speed: Understand where to apply polish and where efficiency is key to meet launch deadlines
- AI-native workflow: Have already adapted your pipeline to new AI tools and possess informed opinions on their effectiveness
- Extreme ownership: Demonstrate a proactive approach to problem-solving, quickly seeking help when needed, and ensuring delivery
Benefits
- Your work is the launch: The films you create will be central to product launches, widely seen, shared, and remembered
- A new launch every few weeks: Rapidly build your reel with frequent new projects
- Sharp positioning and script: Focus your energy on craft, as strategy and narrative will be clearly defined
- Work with the newest AI video tools: Gain early access and experience with cutting-edge AI video technologies
- Curious and craft-obsessed team: Join a team that values quality and avoids unnecessary jargon
Application Process
- Call: A thirty-minute discussion with the founder, focusing on your reel and thought process, with no deck or prep required
- Test case: Complete a concept for a launch video based on a non-existing startup brief, including script, storyboard, and one finished sequence (maximum 8 hours)
- Review: Discuss your choices, cuts, and potential changes with more time
- Decision: Receive a fast decision, either way
- Apply below: Skip the cover letter template and instead, if you have a launch video in mind for a product you love, share that idea
About the Company
++addmore is a product launch studio based in Antwerp that assists startups in clarifying their product's value and market position. The company focuses on transforming unclear stories into compelling launches, having worked with over 100 SaaS startups and scale-ups across Europe.
