About This Role
This role is for a Middle PPC Specialist who is proficient in Google Ads, understands performance analytics, and actively uses AI, automation, and integrations in their work. The specialist will be responsible for rebuilding PPC processes using AI to automate routine tasks, manage large data volumes, identify problems, test hypotheses, and create custom tools.
Responsibilities
- Launch, manage, audit, and optimize advertising campaigns in Google Ads
- Work with semantics, search queries, campaign structures, bids, audiences, and conversions
- Create and A/B-test ad creatives
- Analyze campaign effectiveness and optimize advertising budget
- Analyze CPL, CPA, ROAS, Conversion Rate, CPC, CTR, and other performance metrics
- Identify reasons for increasing lead costs and decreasing conversion quantity or quality
- Build, prioritize, and test advertising hypotheses
- Work with GA4, Google Tag Manager, Search Console, Google Business Profile
- Set up and control tracking, events, conversions, UTM, and attribution
- Analyze the full chain: advertising - website - lead - sale, not just Google Ads metrics
- Prepare reports, analytics, and recommendations for improving results
- Control processes related to advertising budgets and payments
Requirements
- 2+ years of independent work with Google Ads, interest in AI and automation
- Confident understanding of performance marketing
- Strong analytical skills and ability to make data-driven decisions
- Experience in auditing and optimizing advertising campaigns
- Confident work with GA4 and Google Tag Manager
- Understanding of tracking, UTM, events, conversions, and attribution
- Experience with Performance Max, Display, and YouTube Ads
- Understanding of remarketing and audience building principles
- Basic knowledge of Google Search Console and Google Business Profile
Benefits
- Work in a stable international company in a developing market
- 24 days of paid vacation
- 5 days of sick leave
- Group English classes
- Company courses for personal development: communication, leadership, time management, negotiations, emotional intelligence, and much more
- Accountant services if needed
About the Company
IT Step Academy is an international educational network that has been changing people's lives through education for 26 years, with 125 branches operating in 25 countries worldwide.
