About the role
Responsibilities
Media Executive (Buying)
- Liaise with both traditional and digital media vendors on buying cost.
- Optimization of media budget and provide the best value/solution for the client.
- Participate in implementing an integrated traditional and digital advertising campaign from material co-ordination, booking, post campaign reporting/evaluation to monthly billing.
- Keep monitoring the advertising market change, client’s competitors’ move and the transformation of media consumption behavior.
- Initiate “out-of-box” ideas to your client.
Digital Performance Executive
- Develop a solid knowledge across SEM, SEO, Display, Social Media and Affiliates by attending training, obtaining relevant qualifications and keeping up to date with industry news and developments.
- Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
- Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
- Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
- Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
- Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.
Media Executive (Integrated)
- Working with the Media Planners to support the Business Director on account management on a day-to-day basis.
- Being part of team in creating / generating communication ideas.
- Compiling reviews on competitive activities and market research on media consumptions.
- Communicate with different parties, including clients and vendors, during the planning process.
- Collate monthly plan updates with buying team or different creative teams on executions.
- Conduct campaign performance reports regularly and identify insights and learnings with supervisors’ guidance.
Requirements
- Associate degree or above in any discipline, major in Marketing or Media would be an advantage, Fresh Graduates are welcome.
- Fluent in Cantonese, English & Mandarin, both written and spoken language skills
- Detail oriented, organized and sensitive to numbers
- A good team player with good communication skills and self-motivated
- Able to work under pressure with limited turnaround time
- Good PC skill, especially in excel, PowerPoint & internet operations, proficiency in full suite of Microsoft Office
- Immediate available is preferred
We offer 5 days' work and attractive compensation package to suitable candidates. Interested candidates are invited to submit a detailed resume, including current and expected salary, via the ‘Easy Apply’ function.
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.
Important Notice: Dentsu will never request payment, bank account details, or other financial information from candidates at any stage of the recruitment process, nor communicate through unofficial channels such as Telegram. If you receive suspicious messages claiming to represent Dentsu, please exercise caution and verify their authenticity through official Dentsu channels. For more information, please visit here.
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