Media Buyer

About This Role

This role is for a skilled Media Buyer with a strong focus on Paid Search to support growing digital marketing efforts. The role plays a critical part in executing and optimizing multi-channel campaigns including search, social, display, video, and both linear and connected TV. The ideal candidate is results-driven, detail-oriented, and comfortable working independently across a range of media channels.

Responsibilities

• Set up and manage search campaigns from start to finish, including keyword/ad copy development, tracking, and budget management
• Perform ongoing campaign optimization through bid adjustments, keyword expansion, negative keyword strategy, and A/B testing
• Regularly monitor platforms for bid opportunities, creative performance, and delivery issues
• Generate pacing and performance reports, proactively identifying areas for improvement
• Partner with peers across paid media channels to align cross-channel strategies
• Develop bid rule strategies at campaign, ad group, and keyword levels
• Stay current with platform best practices, tools, and optimization strategies

Requirements

• 3 to 5 years of hands-on experience managing Paid Search campaigns
• Familiarity with advertising platforms such as Google Ads and Microsoft Ads
• Strong Excel skills (vlookups, pivot tables, and data visualization)
• Demonstrated attention to detail and accuracy in campaign execution
• Ability to work autonomously and provide clear recommendations to internal teams

Nice to have:

• Experience with SA360 (Search Ads 360)
• Background in an in-house marketing team or digital agency setting
• Experience working directly with advertising platforms (Google or Microsoft)
• Familiarity with programmatic buying or linear TV is a plus