About This Role
The Media Buyer will be responsible for launching, managing, and optimizing Facebook/Meta campaigns targeting U.S. traffic. This role suits someone who understands U.S. audiences and is eager to grow with larger budgets and new verticals within a performance marketing team.
Responsibilities
- Launch, manage, and optimize Facebook/Meta campaigns for U.S. traffic
- Run structured A/B tests across creatives, audiences, landing pages, and offers
- Build and analyze funnels in trackers, and monitor CPL, CPA, ROI, and lead quality
- Scale profitable combinations (creative + audience + landing page)
- Manage ad accounts and ensure compliance with policies, handling restrictions and appeals
- Write creative briefs and collaborate closely with designers and copywriters
- Hit agreed KPIs and report on results and test findings
Requirements
- 1.5+ years of experience as a Facebook media buyer
- Hands-on experience with U.S. traffic (required)
- Experience in at least one of the following verticals: finance/insurance, e-commerce, EDU, or nutra
- Strong knowledge of Meta Ads Manager: CBO/ABO, Lookalike and custom audiences, retargeting, creative testing frameworks
- Hands-on experience with trackers (RedTrack, Keitaro, or similar) and UTM tagging
- Strong analytical skills: comfortable making decisions based on data rather than intuition
- Experience managing monthly budgets of $5,000+
- Up to date with Meta advertising policies, especially special ad categories (credit, housing, insurance)
- Fluent in Russian
- English at B1 (Intermediate) or higher
- Willingness to work on-site from the office
Nice to have:
- Experience with VSL (video sales letter) funnels: launching, testing, and optimizing traffic to VSL pages
Benefits
- Fixed salary plus performance bonuses based on profit and other KPIs
- Testing and scaling budgets of up to $100,000+ per month
- Ready creatives, landing pages, and pre-landers from an in-house team of designers and copywriters
- Opportunities for growth into new verticals and to a Senior / Team Lead role
- 12 days of paid vacation per year, 10 days of paid sick leave, 10 remote-work days
- Flexible contract options: Umowa Zlecenia or B2B, with the option to switch to an employment contract after one year with the company
- A modern office in the city center
- Regular team-building events and corporate activities to connect with the team
- A Multisport card covering access to gyms, pools, and other sports facilities
