About This Role
This Media Buyer role focuses on evaluating media options, negotiating, reserving, and maintaining media schedules for a designated market list. The position requires a dedicated team player with strong collaboration, organization, and communication skills, along with a positive attitude.
Responsibilities
- Set up and maintain multiple paid search campaigns in Google Ads and Microsoft Ads for multiple clients
- Set up and maintain multiple paid social campaigns for multiple clients
- Manage, track and continually optimize paid search campaigns
- Analyze website traffic and offer insights for improving campaigns
- Complete regular search results audits as well as ongoing keyword and competitor research
- Support internal team members regarding ongoing or ad hoc client needs
- Demonstrate critical thinking relevant to client goals and communicate strategy considerations effectively when proposing campaign adjustments
- Meet performance benchmarks and goals specific to campaign and/or client plans
- Complete ongoing performance analysis for all accounts, identifying wins, challenges, and optimization opportunities
- Work cross-functionally with other media execution teams to maximize cross-channel full funnel campaign opportunities
Requirements
- 3+ years of hands-on media buying experience, agency setting preferred
- Full understanding of media execution within discipline
- Demonstrated ability to manage competing deadlines across multiple accounts and markets
- Comfort reading performance data and making in-flight optimization recommendations
- Clear, professional written and verbal communication with internal teams, vendors, and platform representatives
- Proficiency in Meta
Nice to have:
- Bachelor's degree in marketing, advertising, or a related field
- Experience working with Automotive and Retail clients
- Proficiency in Excel or Google Sheets, including pivot tables and lookup functions
- Platform or vendor certifications relevant to the specialty
- Google Ads and Microsoft Ads certification, working knowledge of GA4 and conversion tracking setup
- Meta Blueprint certification, working knowledge of Meta pixel and Conversions API, experience with TikTok, LinkedIn, Reddit, or Pinterest
About the Company
Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants.
