Managing the acquisition of advertising inventory across programmatic and non-programmatic channels is the core of this Media Buyer role, driving growth marketing initiatives. This position is responsible for negotiating, placing, and optimizing media spend to maximize brand visibility, scale audiences efficiently, and support business growth. The role combines data-driven execution with relationship management for direct placements, ensuring investments align with growth marketing objectives and deliver high-impact brand presence.
Responsibilities
Develop and execute comprehensive media buying strategies that align with brand objectives to drive awareness, household penetration, and measurable growth
Plan, negotiate, and manage media buys across a diverse mix of offline channels and programmatic environments, including TV, radio, print, podcasts, OOH/DOOH, and programmatic display platforms
Conduct market research and spatial analysis to identify high-impact placements that maximize reach within key demographic and geographic hubs
Collaborate with the Director of Growth Strategy to determine optimal budget allocation across channels to ensure an effective and balanced media mix
Oversee the end-to-end execution of programmatic display and video campaigns, leveraging Demand-Side Platforms (DSPs) to optimize real-time bidding strategies and performance analysis
Monitor and refine private marketplace (PMP) deals and direct programmatic buys to ensure brand safety and inventory quality
Implement advanced frequency capping and cross-device attribution models to enhance the efficiency of the digital media spend
Partner closely with internal teams and creative stakeholders to align messaging, creative assets, and media placements with consistent brand direction and presentation
Lead relationships with external media vendors, agencies, and publishers, negotiating competitive rates and value-add opportunities
Manage the full lifecycle of media contracts, ensuring all deliverables, posting dates, and production specifications are met
Evaluate emerging media opportunities and technologies to maintain a competitive edge and unlock new paid media growth channels
Monitor campaign performance and conduct post-buy analysis, delivering insights and recommendations to inform future strategy
Synthesize complex circulation data, foot-traffic attribution, and programmatic metrics to quantify the impact of top-of-funnel investments
Analyze the correlation between media investment and brand lift, adjusting future buying cycles based on historical performance and market fluctuations
Requirements
Strategic, data-savvy thinker with a proactive, growth-oriented mindset, able to translate brand and growth objectives into effective media plans
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Strong analytical skills, with the ability to interpret complex data and optimize campaigns based on performance insight
Expertise in multi-channel media buying, including programmatic, traditional, and emerging media platforms
Proven negotiation and vendor management skills, with a focus on maximizing value and ROI
Financial acumen with experience managing mid-sized budgets
Excellent communication and collaboration skills, with the ability to align cross-functional teams
Highly organized and adaptable, with strong attention to detail and the ability to manage multiple priorities
Bachelor
’s degree or Diploma in Marketing, Advertising, Business, Communications, or related field, or equivalent professional experience
3+ years of hands-on experience in media buying, planning, or growth marketing across both traditional and digital channels
Hands-on experience managing multi-channel campaigns, including DSP, OOH/DOOH, audio, and print media
Experience working with cross-functional teams to execute integrated marketing campaigns
Benefits
Dental care
On-site parking
Paid time off
RRSP match
Store discount
Application Process
Submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit
About the Company
CanPrev Natural Health is a dynamic and innovative company dedicated to providing exceptional products in the natural health industry. It grew out of the desire to make natural medicine safe, effective and accessible to everyone, and for close to two decades, it continues to believe and strive to help empower and inspire Canadians to take charge of their health.
